Singapore
Currently working in the Procurement Department at DSTA and collaborating with our nation’s defence to secure a better tomorrow.
Currently working at the Defence Science and Technology Agency in the Procurement Department
Clients: Etiqa Insurance Singapore, WRISE Wealth Management, Currencycloud
Accounts: SK-II, ASICS - Created content as well as developed press materials, such as media pitches and social media captions - Liaised with Media and KOLs on behalf of clients to share new product launches and creating organic content, both paid and earned - Conducted analysis of client's social channels using various social listening tools (i.e. Klear by Meltwater) in order to draw key insights and identify priority targets for media and KOL outreach. - Conducted research on client/industry-related news, trends, and updates - Provided support for numerous campaigns (i.e. SK-II World PITERA Day, ASICS 15.09 Uplift Challenge, ASICS Actibreeze, ASICS Jogger X81 Launch) - Support on campaign-related logistics including the development of press kits for seeding and onsite support for events.
Accounts: BenQ Asia Pacific, The Events Network, BECIS - Engaged to lead media campaigns for two different companies (The Events Network and BenQ). - Crafted outreach strategy, liased with media, and arranged for newswire dissemination, leading to 118 and 121 pieces of coverage for The Events Network and BenQ respectively. Notable publications featured include Lianhe Zaobao, Hardware Zone, Yahoo Singapore, and AsiaOne. - Conducted market research and prepared decks for new business proposals - Drafted Press Release materials to drive awareness for campaigns - Facilitated and provided support for media workshops