Singapore, Singapore
As Head of Sales and Business Development at Beheard, I focus on fostering strong client relationships, converting leads into partnerships, and aligning client needs with purposeful strategies. My role involves managing business development and overseeing hiring to support the company’s growth, while ensuring operational and commercial efficiency. Pursuing a Bachelor of Business Administration at Nanyang Technological University, specializing in Banking, Corporate, Finance, and Securities Law, I leverage my expertise in direct sales, communication, and team management to help brands establish long-term connections and impactful presence in the market.
At Beheard, I lead business development and client management, working directly with brands to understand their needs and translate them into long-term partnerships. My role involves identifying and reaching out to potential clients, converting cold leads into active engagements, and managing relationships throughout the entire process. I work closely with clients on a day-to-day basis, ensuring alignment, clarity, and consistent delivery. Beyond client work, I oversee hiring and manpower planning to support the company’s growth. This includes building and managing the team, ensuring the right people are in place to deliver quality work. I am also involved in the operational and commercial side of the business, ensuring projects are executed efficiently while maintaining overall profitability.
Developed and optimized Power BI dashboards to monitor and analyze trade receivables across multiple entities and customers, providing real-time insights for senior management. Designed aging analysis frameworks and customer risk segmentation models (tiers, Pareto analysis, and trend tracking) that improved visibility of high-risk accounts. Implemented month-over-month receivables tracking (increasing, decreasing, stable) to support CFO-level decision making and proactive risk management. Enhanced reporting by integrating provisions, net receivables, and KPIs, ensuring finance teams had a comprehensive and actionable view of receivable health. Partnered with finance teams to streamline reporting workflows, reducing manual effort and strengthening data-driven decision making.