Amsterdam, North Holland, Netherlands
Strategic and hands-on leader with a track record of scaling and transforming digital businesses, driving efficiency, and leading change across commercial and operational domains. Experienced in both corporate environments such as ABN AMRO and fast-growing VC-backed scale-ups like Lepaya, where I enjoy navigating complexity, building teams, and turning strategy into execution. I combine an entrepreneurial mindset with a pragmatic, people-focused approach and get energy from solving problems, creating momentum, and delivering tangible results together with others. Passionate about sports and food & wine.
Leading a team of 4 FTE responsible for the full Trainer Experience domain, driving all initiatives impacting the pool of 300+ external trainers and ensuring an outstanding classroom experience for clients. Key achievements include: - Successfully set up a new team with a clear strategy and KPIs - Integration of the trainer pools of Lepaya and Krauthammer after its acquisition - Reduction of trainer costs (increasing COGS) by focusing on improving the delivery processes
Executed several change and strategic projects for the management team to enhance operational efficiency and automate key operational processes. Key achievements included: - Automation of key operational processes (increased the share of automation from 5% to 45%) - Implementation of an end-to-end workflow to reduce client facing issues
Managed two operational teams (10 FTE) responsible for the setup and delivery of all training sessions. Key achievements included: - Introduction of operational KPIs to increase productivity - Successful implementation of Salesforce as main operational system
Led key strategic projects improving the B2B proposition across multiple brands with innovative and digital concepts
Managed several projects to introduce sustainable and innovative mobility concepts.
Executed the growth strategy for the B2B partner channel, accelerating business through financial partnerships and product development (New10 is an initiative of ABN Amro).