Utrecht, Utrecht, Netherlands
Strategic product & UX leader with 20+ years of experience turning complex problems into digital solutions that scale — for people, planet, and business. I’ve led product, UX, and research teams at FedEx and TomTom, launched apps and SaaS platforms used by millions, and co-founded businesses from scratch. My sweet spot is at the intersection of behavior design, sustainability, and product strategy — where bold ideas meet business impact. I’m known for building empowered teams, translating ambiguity into action, and creating momentum across functions. I bring clarity, energy, and calm to high-stakes environments, always tying design and research back to strategic priorities. What I bring to the table: • End-to-end product and UX leadership across global orgs and startups • Strategic discovery, growth, and digital transformation • Deep experience in sustainability, behavior design, and experimentation • A builder’s mindset and an executive lens Curious, energetic, and grounded — I lead with purpose, and I love solving hard problems with great people.
Driving the product and growing the business; My responsibilities span Customer Development, Market Research, User Research, Product Strategy, Product Development, Product Marketing, Business Development, Partner Integrations and Growth.
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Responsible for the definition, implementation and productization of the web feedback product for the GPS Sports watch, reporting into VP Product Management.
Drive innovation and research for sports & fitness products, wearables, action cameras, car & motorcycle navigation, mobile apps, web and packaging. Directing product scope on a tactical and strategic level. • Management and coordination of all consumer UX Research. • Tool and knowledge development, such as for the Behaviour Design program. • Identifying potential product opportunities and threats. • Collaboration with all product creation stakeholders.
User & design research and product development for numerous products for dedicated navigation devices, mobile, and web. • User & Design research, such as for the TomTom VIA range. • Exploring new product concepts, such as driver support systems. • Product development, such as for the TomTom GO range. • In collaboration with PM, PMM and agile development teams. • Sharing research insights and evangelizing UX across organization. • Interaction design, such as for TomTom’s Car Park feature. • Project management, such as for the EcoNav and Advice project. • Development of new research tools, such as usage analytics.
Webdevelopment, information architecture, Usability Advice and Sales.