The Randstad, Netherlands
🚀 Digital Marketing & CRO Specialist | Data-Driven Growth With 10 years of experience in digital and online marketing, I have specialized in CRO, performance marketing, SEO, SEA and data analysis. Currently, I work at AkzoNobel on digital optimization and growth of our partner in the Benelux, while through my own company Montagna Digital I help businesses with their online marketing strategy. I also founded Thuiswindmolentje.nl, the central online platform for generating wind energy at home for consumers. Previously, I set up CRO programs at DELTA Fiber and Bynco, and gained broad experience in the sustainability sector at BeSolar. My strength lies in combining data, experimentation and strategy to improve online performance. 📩 Want to discuss Digital Marketing? Let’s connect!
In my role, I am responsible for the digital development and growth of our key digital partners in the Benelux. I combine strategy, CRO and data insights to accelerate the online growth of our brands (e.g. Sikkens, Flexa, Levis, Trimetal, Xyladecor & Alabastine) and to strengthen brand experience and conversion across the entire customer journey.
I was responsible for driving the digital growth of Sikkens, Flexa, Cetabever and Alabastine within online DIY retailers and Online Sikkens Specialists in the Dutch market. My focus was on improving online visibility, strengthening brand presence, optimising content and campaigns, and using data-driven insights to improve the customer journey and commercial performance.
Thuiswindmolentje.nl is the leading online platform in the Netherlands for homeowners and consumers interested in generating their own wind energy. We provide the latest news, practical information and inspiring developments about producing wind energy at home. Clear, up to date and reliable. As the first platform in the Benelux fully focused on residential wind energy, we help people generate energy in a smart, sustainable and independent way. Take the step today toward a greener future.
In 2023, I founded Montagna Digital with the goal of helping companies improve their online performance. With a data-driven approach, I optimize conversions, online marketing and websites for measurable growth. My focus is on strategic improvements that create real impact. More information: www.montagna-digital.nl
As a Freelance Online Marketer at Schoolblocks, I built and drove the digital marketing strategy to increase online visibility and accelerate growth. I took ownership of website optimization, SEO, SEA, and broader digital marketing initiatives to reach the right target audience more effectively and expand the impact of Schoolblocks, helping more students discover its innovative educational materials.
At BeSolar, I was responsible for the overall online strategy and for managing and optimizing all digital channels. I focused on improving online visibility, expanding data capabilities to drive better performance, and launching targeted marketing campaigns to increase growth and conversion. I strategically leveraged SEO, SEA and Paid Social to strengthen BeSolar’s position in the sustainability market and support the acceleration of the energy transition. In addition, I managed and coached a junior marketer, helping to strengthen execution across digital activities and support team development.