Amsterdam, North Holland, Netherlands
Make AI turn your data into products customers actually use. As VP Product at Luzmo (formerly Cumul.io), I build embedded AI analytics that feel native and drive revenue. Previously, I led mobile & data products at data.ai and co-founded Achieved, after product roles at ING Bank. I thrive where data, design, and engineering meet, by clarifying strategy, scaling product teams, and taking zero-to-one ideas to repeatable growth. Focus areas: AI data products, embedded analytics, customer adoption, and product-led growth.
Building the product team and strategy that creates the leading embedded analytics toolkit for rapid decision making in any product.
Leading data.ai’s mobile and data acquisition strategy. My product team creates and executes the product strategy for our mobile apps, SDK products, data backend, and data partnerships. Managing a team of 14 people (who lead several cross-functional engineering teams), budget ownership, and reporting to HQ in San Francisco.
data.ai's mobile intelligence platform helps app publishers build winning consumer experiences worldwide. It's the industry's trusted mobile performance standard for the entire app lifecycle. data.ai is backed by IVP, Sequoia Capital, IDG Capital, Greycroft, e.Ventures and Infinity Ventures.
Education apps for professionals with busy schedules. Achieved was part of Startupbootcamp Berlin 2013 and served customers like Vodafone, Booking.com, and Deloitte. In my role as Head of Product I was responsible for Product Management, Development, and helped with Business Development.
Developing new applications and a long term vision for ING's Internet Banking services for consumer savings products.
Assignment as part of the ING International Talent Programme
Assignment as part of the ING International Talent Programme
Researcher for the High Dividend Yield Investment Fund