Jaspal S.

Incentives Engineer @ Anthropic | Founder @ Qotiv | GTM Strategy & Operations

Toronto, Ontario, Canada

About

Driven to solve complex problems at the intersection of people, pay, and performance. Experienced in strategy, operations and analytics with a demonstrated history in FinTech and HRTech. I bring 7+ years of sales experience across B2B and B2C environments alongside deep expertise in GTM strategy, sales operations and compensation analysis. I've always been someone who can bridge the front line and the back office, turning messy data into clear decisions and building the operational frameworks that let revenue teams actually execute. Skills: Sales Operations, Revenue Strategy, GTM Strategy, Compensation Analysis, Financial Analysis, SQL, Salesforce, Looker, Analytics, Adobe Suite, FinTech, Public Speaking

Experience

  • Revenue Operations at Anthropic
    May 2026 - Present · 2 mos

  • Founder at Qotiv
    Nov 2025 - Present · 8 mos

  • Director, Revenue Strategy & Operations at Engine
    Jan 2025 - Apr 2026 · 1 yr 4 mos

    • Spearheaded the Operations team to enhance efficiency across New Business Sales, Expansion Sales, Revenue Data Operations, Product GTM Operations and Compensation. • Successfully launched a comprehensive compensation infrastructure for all variable roles, aligning incentives with organizational goals. • Scaled the team to meet evolving business needs, fostering a culture of collaboration and innovation.

  • Deel (Toronto, Ontario, Canada)
    • Senior Manager, Revenue Strategy & Operations
      Jan 2024 - Feb 2025 · 1 yr 2 mos

    • Manager, Revenue Strategy & Operations
      Jul 2023 - Jan 2024 · 7 mos

      • Overseeing Sales Compensation for approx 500 reps globally • Mapping Sales funnel/flow for all product launches • Managing tech stack and building process improvements

    • Senior Revenue Strategy & Operations Analyst
      Sep 2022 - Jul 2023 · 11 mos

      Interim Sales Operations Leader - Nov 2022 to Feb 2023

  • Account Executive, Outbound at Clio - Cloud-Based Legal Technology
    Dec 2019 - Nov 2021 · 2 yrs