United Kingdom
I am a confident, results‑driven seasoned commercial professional, with proven success in both B2B and B2C channels. I have a deep understanding of the commercial landscape, transforming opportunities into success and delivering winning outcomes for my team, customers and business. I am customer and business‑centric in my approach with expertise in Agricultural, Construction and Material handling machinery applications, coupled with vast experience in Aftersales operations and change management deployment. This is backed by a track record of year on year increases in sales revenue and margin, supported by business growth, building strong relationships, identifying and pursuing new opportunities which allow me to implement solutions for the customer and business. I am passionate about creating value, combining strategic thinking with a practical application to develop high performing teams, exceed targets, and continue to drive sustainable value-added growth for continued success.
Manager for the parts business at Biesse Group UK Ltd.
I led a high-performing team of Aftersales Commercial Managers alongside three matrix-reporting Technology managers, driving the growth and strategic direction of AGCO Parts across the UK & Ireland. I held full responsibility for commercial performance, team development and the successful deployment of our digitalisation strategy. Key achievements: ● Consistently exceeding sales targets and budgets on an annual basis ● Increases in Sales revenue and Margin for AGCO and our distribution partners. ● Successful leadership, change management in deployment and execution of our aftersales strategy ● Support and collaboration for successful navigation through BREXIT & CV-19 Pandemic ● Active mentor on the AGCO Global mentoring programme for aspiring leaders
I led, developed and coached a team of business managers to support our sales and marketing activities with our European regional distribution channels, maintaining and developing regional sales growth, inline with our sales & marketing strategies and expectations of senior management. Focusing on developing partnerships and maximising our commercial performance for the region. Key achievements: ● Continued development and Installation of AGCOParts programmes and business plans ● Continued success and growth of AGCOParts "Out of season" programme ● Full Installation and implementation of Salesforce with my teams in the UK & Poland ● Operation Strawberry: I successfully recruited and developed our new Aftersales team in Poland
I led and supported a team of business development managers to develop the growth of parts sales and marketing initiatives across the UK & Republic of Ireland, with a strong focus on business planning, market engagement, retail shops, and commercial performance. Key achievements: ● Increased the nett sales revenue and gross margin through proactive discount management ● I developed a five-year business plan for genuine & retail shop parts business ● Created awareness, deployment, and penetration of our Agri-Centre retail shop concept in UK & Ireland ● Successfully implemented SAP ERP system for the parts sales business at SDF UK Ltd. which replaced the original Oracle ERP system ● Introduction, implementation and successful execution of two B2B SDF finance programmes: Genuine SDF parts stocking & SDF Service Tooling
I led third-party network sales across Central and Western Europe, driving regional growth and strengthening our franchised distributor relationships for AGCOParts. I was focused on delivering commercial performance through planned account management, market development, and distributor partner engagement. Key achievements: ● Exceeded sales targets set by senior management through implementation of new programmes. For example: Harvest parts support and retailing ● Involvement and organization of new dealer networks ● Introduced and successfully installed branded lubricants in Central & Southern Europe
I was appointed to this newly created role, focused on improving the central marketing and sales of Challenger tracked tractors, for use in industrial and construction applications across the EMEA region. Providing product support I acted as the central link between internal sales teams, distribution partners, and external implement and technology suppliers. Key achievements: • I developed and produced a calendar of annual local and regional events which were specific to industrial and construction sectors across EMEA • In collaboration with our branding and audio-visual dept. I designed and launched a suite of marketing brochures and point of sale material, specifically targeting construction and industrial audiences across the EMEA region. • I organised Challenger’s presence at the Intermat Construction Show and Agritechnica show, showcasing our industrial and construction applications to boost regional brand visibility and to further engage with our target audiences. • I collaborated with six global implement suppliers and two technology partners to support applications in earth removal, stabilization, grading, and scraping • I developed a suite of product and operator training presentations for use with our sales teams and operators • I successfully organised two machinery demonstrations and photo shoot, selling 11 tracked tractors in Saudi Arabia and 2 in South Africa, marking a major commercial milestone for this product application in the EMEA region
I managed the service delivery operations for franchised (Massey Ferguson & Challenger) distributors across Northern Europe, ensuring full technical support and collaboration between distribution partners and our OEM factories were maintained. I acted as a key liaison across departments to resolve complex warranty registrations, warranty claims and local technical training requirements. I also managed the goodwill warranty processes and reimbursement for our distribution partners in North Europe Key achievements: • Successfully planned and executed annual service review meetings across Europe, strengthening distributor relationships and service alignment • Coordinated product updates and secured expert presenters to enhance technical knowledge and engagement at service events • Developed and maintained a “Top 5 Issues” database, which I used as a strategic tool during distributor visits to drive continuous improvement for the distributor and factory • Installed and commissioned the first Massey Ferguson 8480 Autoguide tractor in Northern Europe, this hi-lighted a milestone in product deployment and product innovation. • Completed annual audits for warranty labour rates (LAJR) and parts price justification (PPJR)
Provided comprehensive dealer support - technical, product, and training—across agriculture, industrial, and construction sectors for a network of 13 franchised dealers throughout New Zealand. I operated both in-field and office-based, ensuring full communication and service delivery between our dealers and OEM supply partners, maximising product and customer uptime. Key contributions: • Collaborated with OEM partners to resolve technical issues and deliver targeted training solutions • Created and distributed service bulletins and training documentation to improve dealer knowledge and product support • Represented the brand at national and regional trade shows, supporting market presence and dealer engagement • Involved in the development and upkeep of a local intranet-based Service Database for fault reporting, technical resolutions, and service documentation • Designed and maintained a robust training programme for tractor products, covering everything from basic systems to advanced diagnostics, rebuild procedures, and ongoing Sales product support