Jason Webb

Jason the Wyldcrafter | Founder of Wyld Sage Wares | Turning Storytelling, Strategy & Spellcraft into a Brand That Enchants

Burnaby, British Columbia, Canada

About

Once an operations leader, now a full-time wizard of craft and commerce. I founded Wyld Sage Wares to bring storytelling, community, and magic together under one enchanted roof. I build products with purpose, create immersive market experiences, and mentor other makers and dreamers along the way. Every spell jar, candle, and gemstone wand begins with method, meaning, and a bit of mischief - all grounded in sound business strategy. My mission: to make magic tangible and build a company where imagination and reality blend seamlessly.

Experience

  • Founder at Wyld Sage Wares
    Oct 2023 - Present · 2 yrs 9 mos

    - Lead creative direction and product development for handcrafted magical goods and themed retail experiences. - Oversee day-to-day operations, sourcing, inventory control, and small-batch production efficiency. - Build and expand partnerships with authors, artists, and retail partners through licensing and collaboration. - Manage pop-up markets, merchandising strategy, and seasonal sales campaigns across BC. - Develop and execute brand storytelling, digital marketing, and e-commerce initiatives.

  • Materials Supervisor at Thomson Power Systems
    Apr 2024 - Oct 2025 · 1 yr 7 mos

    Responsible for all aspects of receiving, material handling, inventory, shipping, and logistics. Setting objectives, developing plans and executing daily management initiatives. Developing and reporting on performance metrics and progress toward goals.

  • Senior Warehouse Manager at JD Sports Fashion
    Jun 2023 - Feb 2024 · 9 mos

    Plan, execute, and report on strategic and tactical objectives in the west coast distribution centre with Warehouse Floor Manager and team of over 60 warehouse team members - Facility management and set up - Teambuilding, coaching, and training - Metrics development and reporting - Interdepartmental planning and coordination -Throughput and capacity improvement along supply chain

  • Warehouse and Logistics Manager at SUPRA DISTRIBUTION LTD
    Oct 2018 - Jun 2023 · 4 yrs 9 mos

    Manage and lead a team of 30 in all inbound and outbound logistics operations for over 25 omni-channel brands - Reduced vendor compliance chargebacks by over 80% - Sustained throughput growth of over 25% year over year - Assigned location sequences for all brands, improving picking efficiency by an average of 40% - Implemented workflow tool Trello company-wide, greatly improving cross-departmental collaboration

  • Production Supervisor at Purdys Chocolatier
    Jul 2017 - Feb 2018 · 8 mos

    Supervised teams up to 30 in factory, packaging line, E-commerce, and distribution operations - Reduced automation defects on production line by 60% using continuous improvement tools and methods - Developed experience with GMP standards and food manufacturing quality standards and protocols - Assisted with website go-to-market and NetSuite teams by testing fulfillment processes and providing feedback