Hong Kong SAR
Currently serving as a Senior Manager in the Innovation PMO at The Coca-Cola Company, leading innovation portfolio strategy and complex programme execution across Greater China, Mongolia, Japan, and South Korea. Focused on portfolio prioritisation, transformation delivery, and cross-functional leadership, with deep experience in aligning senior stakeholders and driving disciplined execution in ambiguous, fast-moving environments. Previously at PwC, advised clients across retail, aviation, and hospitality on operating model design, marketing transformation, and intelligent automation initiatives. Brings a structured, analytical approach to problem-solving, combined with strong stakeholder engagement, to deliver scalable and impactful business outcomes.
• Spearheaded AI-driven marketing transformation, defining enterprise use-case prioritisation frameworks and assessing trade-offs across value, feasibility, and adoption; accelerated deployment through structured change enablement
• Drove portfolio prioritisation and governance across Japan & South Korea Business Unit, overseeing 100+ NPD initiatives and enabling faster, data-driven decisions aligned to growth, resource allocation, and market trade-offs
• Led end-to-end design and delivery of disruptive innovation programmes (e.g., world’s first label-less bottled water, Coca-Cola Creations Y3000 across 30+ markets), translating emerging trends into scalable commercial opportunities
• Designed target operating models for leading entertainments and retail clients, reshaping organisational structures and governance to unlock agility, faster decisions, and consumer-centric growth • Delivered enterprise-wide transformation programmes across FMCG and hospitality, redesigning core processes to enhance efficiency, scalability, and automation readiness • Developed strategic business cases and financial models to prioritise investments, rigorously evaluating trade-offs across growth, cost, risk, and execution feasibility
Conducted Training Need Analysis and Facilitated more than 150 hours of Train the Trainers Workshops in Hong Kong and Taiwan Facilitated a four-day B2C Conference that aims to connect 300+ youth with current leaders from different fields to inspire them to become action-driven members of the society. Key responsibilities include Content Marketing, Delegate Experience & Agenda Design and Session Facilitation on Design Thinking Techniques
Evaluated trends in membership acquisition, created strategies for member engagement as a method to increase organisation productivity , and managed the change process in over 20 local chapters
Performed an Annual Audit for a Hong Kong Mainboard Listed company based in Shanghai