Cupertino, California, United States
An extremely focused professional driving companies to market leading positions. Adept at using market, financial, and business analysis to identify new opportunities that drive revenue growth and profitability. Works seamlessly across all levels and departments to ensure the business strategy is being communicated and executed efficiently and effectively. Specialties: Business and Strategic Planning, B2B and B2C Marketing, Market/Financial/Business Analysis, Project/Program Management, Business Development, Product Marketing, and Product Development
Contract at Apple - Redefine the marketing and sales funnel to make clear definitions, and trackable stages to enable multi-touch attribution for campaigns and funnel acceleration driving opportunity creation and billing’s. Manage the implementation across Pardot and Salesforce. - Set up Adobe Analytics for tracking user interactions and conversions across the entire website and subdomains. - Integrate Google Ads and LinkedIn with Salesforce to track form submissions to Lead creation. - Tracking and Analytics for all marketing campaigns. - Work with engineering to set up website tracking templates that integrate into the website development process. - Automate and optimize marketing campaign setup and reporting across multiple channels and systems.
- Responsible for Hubspot to enable Marketing Automation, Dashboards, Attribution, and Reporting. - Reporting and Analysis across multiple systems including Hubspot, Salesforce, GTW, and Metabase. - Marketing planning and analysis to forecast channel growth and the required investment across SEM, SEO, Referral, and Direct. - Helped grow revenue over 30% YoY overcoming negative market forces. - NPS scoring and analysis to identify areas across marketing, sales, product, and support where we are excelling, and where improvements need to be made. - Led all promotional email campaigns. Identifying how to move leads through to conversion covering both independent discovery or sales engaged paths. - Across all email campaigns, improved YoY Open Rates over 70%, and CTR by over 120% while maintaining a spam rate below 0.03%.
Repositioned this start-up from an e-commerce solution to a digital transformation platform for manufacturers. Defined and trained sales on the ABM process from lead acquisition to sales conversion. Collaborated with Sales, Engineering, Product, and Customer Success. - Implemented and managed Hubspot and Zoominfo to track and report on marketing and sales performance from lead acquisition down to closed-won conversion. - Automated the mid-market process for acquiring new customers to automatically qualify and trigger notifications to the Sales and Customer Success teams. - Used competitive and market research to reposition the company from a pure e-commerce solution to a digital transformation platform that meets the unique needs of manufacturing companies. - Trained sales on ABM to move and track leads through the funnel from MQL to close.
Functionally the Head of Marketing, balancing creativity while driving a systems and data approach to define, measure, analyze, and optimize the Go-to-Market strategies for multiple verticals. Working with Sales, Customer Success, Product, Design, Engineering, Support, and Finance to execute marketing activities and improve the product experience. - Implement and manage Hubspot, Salesforce, Google Tag Manager, PPC platforms, Drift, Zoominfo/Chorus.ai and analytic tools to ensure data consistency, automation, and reporting of the entire customer lifecycle. - Created and managed the company website, customer journeys, SEO, SEM, email, social, content, webinars, CRM, and KPI/ROI reporting. - Maintained the #1-2 Google search result for our core target term “memory retention” to drive organic traffic and lead growth. - The #1 ad on LinkedIn for number of engagements with the least amount of spend. - Leverage SEM to increase Sales Qualified Leads over 50x while reducing CPA by over 60%. - Responsible for the Free Trial to paid growth loop to drive new user acquisition, engagement, and LTV. - Train sales on how to move leads through the funnel from prospect to close, leveraging technology to automate processes to track and notify sales on key lead activities and status changes so they can promptly follow-up. - Drove Cerego’s first entry into the B2C space with the company’s first mobile app. In charge of product,development, branding, user growth, and messaging.
Exceeded all expectations by fixing processes and SEO service deficiencies, leading to the reduction of customer churn from 83% to almost 0%. - Along with reducing customer churn, increased revenue from existing customers up to +170% YoY. - Frequently met with customers to provide SEO strategy and improvements at: Amazon, Walmart, Staples, Slickdeals, etc. - Reversed poor performing client metrics including one that went from -35% YOY organic traffic and revenue growth, to over +198% organic traffic and revenue YoY growth . Resulted in them making the top 100 performing websites of 2019 by Searchmetrics. - Defined new products and services for eZdia to further drive revenue and a positive ROI for clients and eZdia.