San Francisco, California, United States
I build the revenue and operating systems that turn growth into something scalable and predictable. I’m a revenue and business operations leader with 20+ years of experience spanning early-stage startups to global public companies. I’ve led GTM, revenue, and marketing operations; built foundational systems from 0→1; and served as a General Manager with P&L ownership. My work sits at the intersection of strategy, systems, and execution—designing the infrastructure that connects marketing, sales, and customer success from first touch through renewal, and gives leaders confidence in their numbers. What I do best: -Build scalable revenue, marketing, and analytics infrastructure (CRM, marketing automation, attribution, forecasting, pipeline) -Turn ambiguity into structure through clear metrics, dashboards, and operating cadence -Partner cross-functionally with Marketing, Sales, Product, Finance, Legal, and Exec teams -Increase sales velocity and marketing efficiency by reducing friction and improving data integrity I started my career as an engineer, which shaped how I think: systems-first, analytical, and grounded in how customers and teams actually operate. I’m most energized in high-growth environments where strong foundations unlock speed, clarity, and durable scale. Specialties: Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce CPQ, Hubspot, Pardot, Commerce Cloud, Tableau, ServiceMax, Process Improvement, Six Sigma Green Belt.
I lead sales operations and customer support at Nature’s Toolbox, building the foundational GTM infrastructure that enables scalable growth across Sales, Marketing, Customer Success, and Support. Partnering closely with executive leadership, I translate growth strategy into repeatable processes, systems, and metrics—while staying hands-on with forecasting, pipeline management, and execution. Key Highlights: •Built the company’s foundational Revenue Operations operating model, aligning Sales, Marketing, Customer Success, and Support for scale. •Implemented and integrated the GTM tech stack including Salesforce, HubSpot, and Tableau, establishing data rigor and reliable forecasting. •Own pipeline progression and weekly forecasting, improving visibility and predictability of revenue performance. •Launched and scaled the lead generation engine across inbound, outbound, and paid LinkedIn campaigns, driving 35% YoY growth in leads. •Served as a strategic advisor to GTM leadership, converting business goals into operational plans and measurable outcomes. •Led the concept-to-launch development of a custom mRNA service offering, expanding the company’s commercial capabilities. •Streamlined sales processes to improve execution speed, efficiency, and cross-functional alignment.
As General Manager, I owned P&L for Mission Bio’s fastest-growing business unit, transforming an R&D capability into a scalable, revenue-generating services business. I focused on operational excellence, pricing strategy, and delivery rigor to accelerate growth, improve margins, and increase sales velocity. Key Highlights: •Full P&L ownership for the company’s highest-growth business unit. •Operationalized an R&D function into a commercial services business, delivering 54% annual revenue growth. •Led execution of complex pharmaceutical projects from initiation through delivery, consistently achieving revenue targets. •Designed and implemented a new pricing model, increasing average selling price per sample by 13%. •Re-engineered the Statement of Work (SOW) process, reducing turnaround time to a consistent 3 days and improving sales velocity. •Implemented an enterprise project management platform, improving backlog-to-revenue conversion by 15%. •Partnered with Finance and Accounting to improve revenue modeling, cost capture, and financial accuracy. •Led continuous improvement initiatives to drive operational efficiency and improve gross margins.
I led end-to-end Sales Operations at Mission Bio, partnering closely with Sales, Marketing, Finance, and Operations to bring rigor, visibility, and scalability to the go-to-market engine. I built forecasting, analytics, and incentive frameworks from the ground up—enabling leadership to make data-driven decisions and supporting accelerated growth across products and services. Key Highlights: •Owned end-to-end sales operations, including forecasting, analytics, incentive compensation, and executive/board-level reporting. •Built the sales analytics and business intelligence function from scratch, delivering actionable insights across the organization. •Developed and owned forecasting models to project revenue performance and improve leadership visibility. •Drove 37% annual growth in consumables revenue and 89% growth in service plan revenue through improved analytics, planning, and execution. •Partnered with Sales Leadership and Finance to design and manage sales incentive compensation plans aligned to growth objectives. •Worked cross-functionally with Operations to align demand planning and logistics with revenue targets. •Collaborated with Finance on revenue recognition, long-range planning, and forecasting accuracy. •Optimized lead qualification and handoff processes and implemented conversational marketing tools, contributing to 30% YoY growth in new customers. •Partnered with Marketing to optimize Pardot marketing automation, improving segmentation, funnel visibility, and ROI reporting. •Produced high-impact materials for QBRs, executive reviews, and board meetings, translating data into clear business narratives.
Led the standardization and continuous improvement of all processes and systems for the Commercial organization. Worked closely with Sales, Service & Support, Marketing, Product Management and Finance to develop and implement policies and procedures to ensure CRM and Marketing Automation Platform data integrity and cleanliness. Developed key performance metrics and dashboards that helped the Sales and Marketing organization focus on performance drivers. Served as an escalation point for the resolution of a process and/or system issue. Managed the evaluation and interpretation of data to identify trends. Responsible for sales training and enablement. Key Highlights: •Core team member for implementation of Pardot and SFDC Commerce Cloud •Evaluated and implemented tools to improve Sales prospecting effectiveness •Created and distributed reports and dashboards to Executives and Sales Leadership Team •Standardized global sales processes including speed-to-lead, speed-to-quote and quote-to-cash •Led the creation of a comprehensive SFDC eLearning course to onboard new sales team members
Led the transformation of Fluidigm’s global service operations. Continuously drive for operational excellence by refining business processes and policies. Core team member for the implementation of Salesforce.com and ServiceMax. Designed and implemented solutions on the force.com platform. Managed the Service P&L and positioned the service organization to a high-growth and high-margin business. Key Highlights: •Transitioned service from cost center to profit center, building a profitable service organization •Delivered consistent year-over-year growth of 30% or higher •Consistently achieved high gross margin of 68% or higher •Collaborated with Field Service and Finance to ensure all sales order obligations are delivered in order to recognize revenue •Implemented reverse logistics and parts refurbishment program to improve profit margin and efficiency •Transformed the Field Service infrastructure by moving to cloud and mobility, reducing the order-to-cash cycle time and increasing FSE productivity •Created reports and dashboards to monitor and improve overall departmental efficiency •Built and managed a team of Product Support Engineers responsible for the development of all service aspects for new product releases including service spare definition and forecasting, service documentation, global support plan, service training and escalation. •Created training and certification programs for the Service Organization
•Built and established a world-class Global Instrument Repair Center •Created dashboards to monitor the Repair Center’s key performance indicators (KPIs) •Developed and implemented feedback mechanism to provide Manufacturing and Quality Teams on product reliability •Implemented Lean and 5S to reduce cycle-time of repair transactions •Collaborated with R&D on escalated service cases to ensure rapid resolution delivery to the customer •Served as in-house Salesforce.com consultant to develop cloud-based applications to support business processes on the Force.com platform •Delivered professional field service to domestic customers and abroad