New York City Metropolitan Area
Global marketing and growth executive with a track record of accelerating revenue, evolving brand positioning, and leading transformation across eCommerce/SaaS, travel and hospitality, real estate, and CPG. Most effective in complex, matrixed organizations where marketing must connect strategy, customer experience, and execution to real business outcomes. Led enterprise-scale initiatives including building Hilton’s global media Center of Excellence, unifying 13 global brands under the “by HomeAway” architecture at HomeAway/VRBO, and driving eCommerce-led growth and digital transformation at Edison, including the foundations of a new parking-focused SaaS business. Delivered award-winning creative and integrated campaigns for Disney, Edison, and Mars, recognized by Telly and MarCom. Operate comfortably at both strategic and execution levels: equally at ease rolling up sleeves to ship work and setting the standards, systems, and operating models that allow teams to scale. Experienced partner to Commercial, CX, Loyalty, and Communications leaders; builder of high-performing internal teams and trusted manager of agency ecosystems. Built and led high-impact partnerships with Disney, Universal, Marvel, MLB, and NFL. Active in the broader marketing industry as an awards judge (Effies, Webbys, Shortys, Tellys) and ANA committee co-lead for Small and Mid-Sized Business. Core Expertise Brand positioning and narrative strategy • Customer experience and loyalty • Full-funnel growth (awareness to retention) • eCommerce/DTC and B2B GTM • Integrated media (TV, OTT, digital, OOH) • SEO/SEM and paid social • Data-informed planning, experimentation, and attribution • Agency and partner leadership • Matrixed team leadership and operating models • ROI/ROAS-driven budget stewardship Tools & Platforms GA4 • Google Ads • Google Search Console • Meta Ads Manager • CDP/CRM platforms • Location and listings management (GBP, Yext) • Adobe Creative Cloud • Microsoft Copilot • ChatGPT Credentials Certified Travel Counselor (CTC) • Verified Travel Advisor (VTA)
Lead marketing activities across multiple business lines, including storage, parking, flexible workspace, residential/commercial real estate, and new brand launch for SaaS subsidiary. Oversee a skilled team responsible for digital and traditional marketing strategy, creative services, and collaboration with external agencies. Develop and execute comprehensive marketing, media, and communication strategies encompassing advertising, email marketing, paid search, video content, public relations, reputation management, employer branding, and website management. Create compelling and targeted content to engage and resonate with the target audience, contributing to increased brand awareness, customer engagement, and revenue growth through data-driven insights. Partner internally to enhance employee engagement, coordinate events, and deliver impactful executive messaging. Telly Award-winner (2021): Gold, Silver, and Bronze Awards for television campaign and Bronze Award for online animated video shorts.
• Spearhead all creative development and media strategy for traditional/digital awareness, engagement, and revenue growth including paid search, paid social, online video, OTT and broadcast television, audio, and out-of-home (OOH) and experiential marketing initiatives. Leveraged data-driven insights to optimize channel spend to maximize return on ad spend (ROAS). Samples here: https://bit.ly/MMSads. • Pioneered an industry-leading approach to drive an eCommerce mindset within the parking business. Achieved near-full customer adoption of online reservation and payment services within the first year. Implemented digital-first promotional strategies to encourage repeat business and foster customer loyalty. • Developed a successful go-to-market (GTM) strategy for the launch of a new on-demand product extension for Manhattan Mini Storage, while ensuring the continued high occupancy rate of over 95% for the traditional product. • Maintained revenue targets and optimize marketing programs while effectively controlling costs during the challenging COVID-19 pandemic. 2018 Awards: • The Drum - nominee/finalist, Best Consumer Campaign, U.S. Marketing Awards (Manhattan Mini Storage) • Digiday - nomineee/finalist, Best Social Video Campaign (Manhattan Mini Storage) • Marcom Awards - Gold awards (corporate website relaunch, Manhattan Mini Storage out-of-home campaign, Edison ParkFast transit campaign)
The National Advertising Review Board (NARB) is the appellate body for advertising industry self-regulation. When an advertiser or challenger disagrees with a National Advertising Division (NAD) recommendation, they may appeal the decision to the NARB for additional review. NARB members are nominated for their stature and experience in their respective fields.
Founded Wanderkeep Travel Group LLC to provide unsurpassed travel planning services so that families, friends, and groups can wander the world together. Market and sell travel destinations around the world including tours, cruises, all-inclusive resorts, and family/theme park destinations. Member: - Family Travel Association - Travel Leaders Network - American Society of Travel Advisors Accreditation: - International Association of Travel Agents Network - Cruise Line International Association Florida Seller of Travel Ref. No. ST42332 CST 2141700-70
• Led marketing, product development, and merchandise strategy for My M&M’S (mymms.com), the direct-to-consumer eCommerce business for personalized candy within Mars Chocolate. • Directed all drivers of consumer demand for D2C and B2B segments via website and through other online and physical retail channels, such as Amazon, Target, and Grocery. Oversee a team of 10 for advertising/promotions, media strategy, partnerships, merchandise, pricing, and product development, creative services, SEO/SEM and re-marketing, content strategies, social media, public relations, and B2B sales enablement. • Developed first-ever Content Marketing strategy, starting with developing user-generated content campaign (#MySweetStory), leading to hundreds of images of product photography. Campaign boosted with My Sweet Story video content achieving 3M views across YouTube and Facebook. Campaign nominated for internal marketing award. (http://bit.ly/SweetStory1) • Partnered with The Ellen DeGeneres Show for long-term sponsorship driving 150MM impressions and boosting email database by 5%, and created a test partnership with the Denver Broncos leading to 10% sales increase in Colorado. • Increased revenue through media investment efficiency: affiliate channel with 8x ROI and paid social advertising with 6x ROI. • Oversaw merchandise strategy for product development, merchandising and analytics, and turn/sell-through strategies. Lead development related to licensed merchandise for entertainment and professional sports (NFL, MLB, NBA), and relevant movie tie-ins and promotions, including Star Wars and X-Men. Boosted sales on Amazon.com year-over-year by 5x. • Cross-functionally collaborated to ensure delivery of sales forecasting, other eCommerce metrics via Omniture and Google Analytics, and meet established financial targets for regional and global P&L.
• Led global brand marketing for the world’s largest subscription-based ecommerce platform for vacation rental properties, operating in more than 190 countries, through 13 distinct brands, and over 50 websites. • Partnered with product development and user-experience (UX) design teams for Branded Customer Experience, including the creation of master- and sub-brand framework, brand architecture, and consistent tone/voice, the development of corporate brand identity programs including website and mobile design, and online merchandising strategies. • Oversaw development of global digital marketing campaign strategies, including digital, PPC, SEO, mobile, e-mail and CRM, social media and engagement, and live events to drive awareness, traffic and lead generation, and purchase intent with core segments that include B2C and B2B customers. Developed national sponsorship with Austin City Limits television (PBS). • Championed test-and-learn approach to digital advertising including multivariate and dynamic creative, A/B testing and optimization, and targeted and more customized website experiences. • Created and led global creative services studio, including hiring, developing processes for design and editorial content strategy, and to support internal clients such as HR, advertising sales, and direct sales. • Enabled regional marketing teams in Americas, Europe, and APAC, to develop relevant marketing activity, and partner with business intelligence, marketing operations, research, and SEM teams. • Led team of 4 direct reports and 65 total globally-distributed team members for marketing strategy, advertising, creative and editorial services, social media, and public relations.