Sacramento, California, United States
I've created outsized value as a VP of Marketing, Managing Director of Agency & Consulting Services, and GM/Sales leader at an AI SaaS company. I build and scale sales, partner, and agency organizations. At Gradial, I lead the Industries CMT (Comms, Media, Tech), Sports & Entertainment, & Pro Services vertical, as well as work with agencies to drive growth. Partners use Gradial to create agentic content operations programs that win, grow, and defend against disruption in their managed service and content businesses. Prior to this role, I established Gradial's first partner program: recruitment, certification, solutioning, and sales. Formerly, as a Managing Director at Accenture Song, I led cross-functional teams to drive $500M+ in annual sales by forging and growing relationships with CMOs, CIOs, and digital leaders at some of the world’s most influential B2B brands. I sold first-of-their-kind agency services into enterprise organizations by aligning offerings with unmet partner needs and by creating GTM strategies that delivered measurable impact. I’ve built and managed teams of 500+, directed sales leaders across practices, and created service offerings that doubled margins and reduced churn. Strengths and focus areas: - Growth in Computer, Media, and Technology sectors (CMT) - Strategic partner-led growth strategy - Cross-functional integration (marketing, product, sales, services) - Go-to-market activation & enablement - MarTech platforms (Adobe, Sitecore, Marketo, Salesforce, etc.) - Executive stakeholder alignment (CMO, CIO, CRO) Let’s connect and build something bold. Ping me 📩 [email protected] or visit https://www.gradial.com.
GM - Industries CMT (Comms, Media, Tech), Sports & Entertainment, & Pro Services - Lead for Gradial’s Technology & Entertainment vertical, supporting the world’s largest B2B and B2C brands - Own pipeline generation, sales strategy, thought leadership, industry engagement, and understanding clients’ most pressing content and campaign operations challenges - Driving $ millions in closed/won revenue for Gradial Partner Program Leadership - Shaped and launched Gradial’s first partner program, onboarding more than a dozen partners including some of the world’s largest agencies and SIs with billions in total market capitalization; see the Stagwell-Gradial strategic partnership announcement, with more to come - Drove $ millions in sales-qualified pipeline and $ millions in closed/won and partner-attached revenue - Built and scaled a certification program now totaling 250+ certified partner practitioners and instructors - Developed and executed Gradial + Partner event strategy, securing speaking placements and co-marketing opportunities with partners 1000x our size at Adobe Summit, Sitecore Symposium, and other major industry activations To connect, ping me 📩 [email protected] or visit https://www.gradial.com
Head of Agency Services North America - Drove $ eight figures in annual agency sales at technology, financial services, B2B, and public sector clients - Led a 500-person agency and marketing consulting team delivering planning, agency services, user experience and analytics for Fortune 100 clients - Delivered quantifiable return on investment for clients by reducing release cycles by 45%, improving demo and trial sign-up 5x, and improving conversion rates by 35% - Ended non-performing services, enabling investment in design systems and content automation products, capitalizing early on market demand - Developed the communications, media and technology go-to-market strategy for marketing agency services at Accenture Song Related Roles & Results - Head of Content & Technology Services North America. Shaped, sold, and delivered the North America Content Supply Chain offering in marketing services to drive $ nine figures in North America and $ nine figures million globally for Accenture Song content services - Business-to-Business (B2B) Marketing Lead North America. Combined organic B2B talent with acquired B2B agency services (former Yesler agency / full ecosystem - Client, Partner, ISV, Customer) to create the NA B2B marketing offering for Accenture Song; drove direct annual sales of $ eight figures for B2B services Portfolio Lead for Song Public Service West with a focus on State of California - Deliver $ eight figures in direct, annual sales by providing direct, key strategic guidance to client organizations - Drive $ nine figures in annual group sales by leading an account team serving Western US public service organizations; a member of Accenture Song’s West leadership team - Created the go-to-market - industry narrative, product catalog, value case - for design, marketing, and service-based products for Public Service clients
- Managed a 75-person agency team and three California offices, exceeding revenue goals 25% YOY by creating new products, reshaping the B2B GTM, and as a trusted adviser to marketing clients - Grew key account sales, revenue, and tenure at Boeing, Hewlett Packard, and Microsoft 35% by transforming clients’ go-to-market to drive higher ROI - Held Chief Strategy Officer and Managing Director roles, and a member of the executive team that participated in the sale of Wire Stone to Accenture
2015 - 2016 VP Brand and Integrated Communications 2007 – 2008 Senior Marketing Manager - Led brand (incl. the rebrand of Lumens.com in 2015), email, content, social, and trade advertising directly driving 30% of consumer sales - Created the first integrated B2B marketing program, driving a 25% increase in trade sales YOY; 7x average order size versus consumer sales - A member of the executive team, reporting to the CEO, that participated in the sale of Lumens to Alpine Investors group
Based in Melbourne, Australia, with a USA headquarters in San Francisco, CA Global Sales and Marketing Director / US Operations Lead - Employee #1 in the United States; established RB's product fulfillment supply chain stateside - Developed and implemented the sales and marketing plan, inclusive of direct marketing, search, affiliate networks, and promotions that delivered 50% year-on-year sales - Evaluated, chose, and managed vendor production in the U.S., doubling product margins and enabling product expansion - Created and managed a community marketing program of 300 content creators that delivered 33% of total organic sales