Portugal
I am a creative brand strategist and storyteller with 15+ years of experience shaping brands at the intersection of culture, technology, and innovation. With a career spanning fashion, luxury, lifestyle, CPG, tech, Web3, and entertainment, I have led high-impact campaigns and integrated marketing efforts that drive growth, deepen brand loyalty, and elevate awareness for both start-ups and global brands. My career began as “the storyteller behind the curtain,” consulting for top brands and spearheading influencer, experiential, and digital marketing strategies that transformed ideas into measurable results. Over the years, I have partnered with renowned names such as Nivea for Men, will.i.am, and Samsung, and contributed to the launch of major entertainment properties including Good Trouble, Pretty Little Liars: The Perfectionists, and Motherland: Fort Salem. As founder and creator of Lost Children of Andromeda, a sci-fi series that fuses music, literature, and art, I am using my expertise to build intellectual property from the ground up — leveraging tactics often executed for my clients. Brand strategy, impeccable storytelling, and community engagement have turned a childhood dream into a universe that challenges the boundaries of traditional literature. My latest work, 205Z: Time and Salvation, underscores my belief that innovation and storytelling are the most powerful tools we have to imagine new possibilities. I have been praised for my courage as an independent author, and notably, one who embraces emerging technologies, in publications like Forbes, VentureBeat, and Decrypt. Major Campaign Partnerships: 2011–2012: Global Nivea for Men Campaign 2012–2014: Launched Coordinates Collection; scaled revenue to $3M+ 2016–2018: Social Media + Influencer Partnerships for will.i.am 2019–2020: Launch campaigns for Good Trouble, Pretty Little Liars: The Perfectionists, Motherland: Fort Salem 2021: Award-winning Superbowl Campaign – Samsung x Verizon x Fortnite x Twitch
Directs comprehensive brand marketing efforts spanning E-Commerce, email marketing, influencer relations, tradeshow presence, organic social media, retail partnership support, content creation, and both print and digital asset development. Shapes creative and marketing strategy on special initiatives for strategic partners, like SIGNET Jewelers, crafting pitch presentations that seamlessly integrate product and narrative to develop high-impact collection concepts. Key Accomplishments: Led the development of successful programs such as Milestones and Unspoken, aligning product features with culturally relevant narratives for Kay and Jared jewelers respectively. Orchestrated and executed a comprehensive 50th Anniversary marketing strategy for the Penny Preville brand, achieving successful delivery of all assets 16% under budget. Spearheaded the successful rebrand of 1933, a licensed brand of Esquire Magazine exclusive to Jared Jewelers, enhancing its market positioning and appeal to target consumers. Revitalized the Penny Preville brand's market presence through the implementation of a comprehensive marketing calendar and activation of key engagement channels, leading to 47 pieces of media coverage and 814k views across traditional media, organic social media, and influencer partnerships, along with increased web traffic and improved email open and click-through rates. Collaborated with the Project Manager to design and implement a custom task tracking and categorization system in Notion, significantly enhancing team workflow and project visibility. Strengthened Penny Preville retail partnerships by revising co-op marketing strategy and delivering targeted training and education materials, resulting in 100% retention of store partnerships year-over-year while maximizing marketing dollar efficacy across OOH, digital, print, and in-store channels.
The Cluster Chronicles is a media, technology, and publishing company. We develop literature, music, visual art, XR experiences, and animation. Our mission is to champion unheard voices, particularly those of color, by nurturing and amplifying their stories across platforms and industries. Our debut project is the book series Lost Children of Andromeda, which starts with 205Z: Time and Salvation, a Dystopian novel following a young, African American man on his heroic quest to stop the end of the world.
NERD OUT: Bridge to the Next Internet The show format will be a panel style conversation centering topics around best practices, protocols, and industry secrets that are often hidden behind gatekeepers. We want to do our best to leave the exhaustive (Web3) lingo behind, and have inclusive conversations about subjects that matter to broader audiences. While exploring “how things work” through the lens of curiosity, we let our intense nerdiness for learning the ins and outs drive the strength and tone of the show. NERD OUT is on a mission to create something really exciting that looks, sounds, and feels different from what’s out there. Tune in every Wednesday at 5pm EST with your hosts, Jason Michael Primrose and Tara Fung! Prior guests & topics include: Dem Azuki, Head of Community - Azuki Liz Wang, Head of Growth - Azuki Jess Sloss, Founder - Seed Club Alex Taub, Founder - Truth Labs, Upstream DAO
Developed relationships with thought leaders and influencers on X, tapped into aligned NFT communities on Discord, and partnered with Web3 media outlets, achieving 700% growth in Twitter followers and 400% increase in Discord followers within 3 months.
Developed brand strategies + innovative content integration practices, expanding agency capabilities and driving new business with clients such as Nike, Disney’s Freeform, Adult Swim, and MGA Entertainment. Executed end-to-end branded influencer campaigns, brokering 115+ partnerships and driving 78m+ impressions.