Los Angeles, California, United States
Jason Mayden is a visionary designer, entrepreneur, and educator whose work bridges sport, design, and social impact. As VP of Visioneering and LA28 Creative Lead—and former VP, Chief Design & Innovation Officer of Jordan Brand—he leads the creative vision for one of the most iconic names in global culture, shaping the future of performance, innovation, and storytelling through design. Before returning to Jordan Brand, Mayden founded Trillicon Valley, an award-winning design and strategy consultancy focused on new venture creation and multi-stakeholder partnerships for athletes, entertainers, and global creatives. Centered on empowerment, inclusivity, and belief, the firm has worked with organizations such as the NBA, NFL, MLB, Disney, Google, Spotify, ESPN, and Andreessen Horowitz. He also co-founded Super Heroic, a youth-focused play brand, and served as Co-Founder and President of Fear of God Athletics, further solidifying his reputation for merging creativity with purpose. Mayden began his career at Nike as the company’s first Black industrial design intern and later rose to Senior Global Design Director for Jordan Brand, designing for legendary athletes including Michael Jordan, Derek Jeter, Russell Westbrook, and Chris Paul. During his 13+ years at Nike, he also led innovation for Nike’s Digital Sport division, helping pioneer early work in wearable technology and athlete data. A Sloan Fellow at Stanford Graduate School of Business, where he earned an MS in General Management & Social Innovation, Mayden received the Stanford GSB Catalyst Award in 2025 for his legacy of impact. He has served as a d.Fellow at Stanford’s d.school and as Designer-in-Residence at Accel Partners. In 2024, he was named a Henry Crown Fellow, embarking on a two-year leadership journey with the Aspen Institute focused on values-based leadership and community impact. Rooted in his South Side Chicago upbringing, Mayden overcame a life-threatening childhood illness that shaped his belief in creativity as a superpower. Today, his mission is to help young people discover their own. Named to Fast Company’s “100 Most Creative People in Business” and EBONY’s “Power 100,” he is a sought-after thought leader who champions building stronger children rather than fixing broken adults.
As Chief Design & Innovation Officer, I led a multidisciplinary team at the intersection of design, innovation, and cultural influence. Our group oversees footwear, apparel, accessories, 3D, AI workflow, retail, styling, graphics, color and materials, concept development, and special projects, shaping the future of Jordan Brand through athlete collaborations, advanced insights, and cultural partnerships that extend Michael Jordan’s global legacy. I drove innovation across product creation, storytelling, and consumer experiences, ensuring Jordan Brand remains a defining leader in performance, culture, and community impact. As Executive Sponsor for WINGS and the Black Community Commitment, I champion equity, education, and opportunity, aligning our creative vision with business strategy and social impact. I also guide initiatives like Creative Combine, a design-focused youth camp created in partnership with NGOs to introduce the next generation to STEM + AI, blending technology, creativity, and imagination to unlock human potential. I am also leading the implementation of Jordan Visioneering, a newly formed creation practice designed to expand creativity and exploration across our matrix organization. Built to embed innovative thinking into every level of the business—from talent acquisition to product innovation—Jordan Visioneering advances human potential through timeless narratives, breakthrough technologies, and culturally relevant experiences. The process empowers our teams to imagine boldly, experiment rigorously, and create meaningfully, ensuring that innovation and cultural resonance become foundational drivers of what’s next for sport, community, and global consumer experiences.
Henry Crown Fellows are established entrepreneurial leaders who commit to addressing the greatest challenges in their communities, their country, and the world. The Henry Crown Fellowship mobilizes a new breed of leaders, all between the ages of 30-46, to tackle the world’s most intractable problems. All are proven entrepreneurial leaders, mostly from the private business sector, who have reached a point in their lives where, having achieved success, they are ready to apply their creative talents and skill sets to building a better society. Henry Crown Fellows spend four weeks over the course of two years in structured retreat – exploring their leadership, their core values, their vision for a Good Society and their desired legacies. But the Fellowship is not just about reflection. It is also about action: each Fellow launches a leadership venture that will stretch them and have a positive impact on their communities, their country, or the world. “The greatest challenges of our time require solutions from innovative, effective, and thoughtful leaders,” said Tonya Hinch, executive director of the program. “This class embodies those ideals: they are a force for good, poised to channel their talents and energies into tackling these challenges. With this Fellowship, they are beginning a personal journey with a mosaic of like-hearted and not like-minded classmates – a journey from success to significance – that will leave an impact on themselves and the world.”
A Modern Design Collective. Est. MMXVII Trillicon's past clients include the NBA, NFL, MLB, Disney, Google, Spotify, ESPN, Andressen Horowitz, and Fear of God, to name a few.
As President, I led the negotiations that established Fear of God Athletics in partnership with Adidas, shaping the brand’s strategic direction, market positioning, and overall business strategy. I built and scaled a high-performing team, identified key vendors, and developed an athlete acquisition strategy to authentically bridge luxury and performance. As an external operator, I also oversaw the repositioning of Adidas Basketball, aligning it with a new creative and business vision. With deep expertise in P&L management, business operations, deal-making, intellectual property, and product design, I executed a multi-categorical brand offense that drove innovation, cultural relevance, and long-term growth.