Taipei, Taipei City, Taiwan
Marketing communications leader with 15 years of experience driving strategy and engagement across Asia and North America. From Apple to Edelman, I’ve led integrated campaigns that drive investor interest, global recognition, and social change. I specialize in cross-cultural messaging, team leadership, and purpose-driven storytelling. I'm passionate about aligning brands with technological innovation, environmental action, and social impact.
HQ active customer relationship management
Provided strong leadership and project management to team members to deliver high-impact communications strategies across social media, public relations, paid ad campaigns, and SEO owned media (including websites and sustainability reports). Represented environmentally and socially impactful organizations, particularly those that are tackling the climate crisis and creating space for Indigenous and marginalized communities across the US, UK, and Canada. Monitored campaign performance and delivered data-rich analytics to optimize future impact. Clients included Lightstar Renewables, Pano AI, an Ivy League sustainability initiative, SINAI Technologies, Equality Fund, Fairbnb, Orbital Materials, BlueForce Energy, BC Schizophrenia Society, Amazon, Nexii, Forestry Innovation Investment, University of Calgary, Wild + Pine, Lithos Carbon, Canadian Real Estate Association, Tapestry Community Capital, Kore Infrastructure, and Shift Clean Energy.
o Created content and drove strategic plans for two high-profile social media accounts by diving deep into the business to identify PR opportunities, crafting editorial calendars and consistent bilingual messaging, producing new assets through precise creative supervision, and securing approval that resulted in positive share of voice and engagement o Identified original ways to amplify Apple’s accessibility, giving, and environment value stories, from writing newsroom posts to strategizing media outreach, pitching, and securing coverage o Collaborated with other departments to deliver exceptional owned and earned media, and elevated reputation through quality reporting o Tracked news and alerted relevant key voices
o Oversaw team of eight as leader and key client contact window for numerous luxury brands o Advised on media, influencers and key consumer segments for Harrods in both the UK and China o Successfully helped pitch and set up account for Marvis
o Helped build PR function for Canada Goose in China, including brand launch, 10+ store openings and planning with HQ o Planned and executed 13 Chinese press and influencer trips for a luxury client across Europe o Led content planning for El Corte Ingles' official social media accounts
o Managed a high-performing team including recruiting, mentoring, career support, organizational planning and maintaining workload balance o Provided leadership and direction for the daily operations of the executive staff, including task coordination and issues management, to achieve the targets set out in a strategic plan o Produced 60+ profitable business, community and marquee events praised for their quality o Developed business by recruiting 16 new members (including Tim Hortons, Bellagio and AnyTime Fitness) and built strong relationships with existing members to achieve 100% renewal rate o Consulted on social and digital marketing, EDM, PR, advertising and design o Represented the chamber at conferences and public events to support its future growth o Acted with fully-delegated authority on behalf of the Executive Director in her absence
o Produced the Canada 150 Street Festival in celebration of Canada’s 150th National Day o Coordinated more than 43 sponsors and performers to achieve 218% target profit o Reached capacity with 1,700+ tickets sold – the largest event in CanCham Shanghai’s history