Ålgård/Figgjo, Rogaland, Norway
I am a Senior Researcher with experience leading projects on industrial, regional and labour-market change. My work combines economic analysis, practical strategy work and project leadership to help organisations navigate economic and technological change. I have extensive experience working with firms, public authorities and third-sector organisations to shape strategies, lead projects and apply economic analysis to develop solutions that support adaptation and long-term value creation. My focus is on turning evidence into practical recommendations that organisations and policymakers can use to make better decisions.
As Senior Researcher in NORCE’s Innovasjon og Næring group, I work at the interface of strategy, analysis, and transition. My role is to contribute and lead research projects that address how firms, industries, and regions adapt to major changes, particularly within the energy industry. I bring together advanced data analysis, project leadership, and research to support business development, regional transformation, and sustainable competitiveness. Much of my work involves close collaboration with industry partners, public authorities, and clusters to deliver strategies and solutions that respond to real-world challenges. Building on my PhD in innovation and regional studies, I contribute to national and European initiatives that explore energy and digital transitions, workforce adaptation, and industrial restructuring. At the same time, I work to translate research insights into practical strategies that create long-term value for organisations and regions.
I founded and managed a small digital marketing agency focused on clients in the higher education sector. My work combined data analysis and visualisation, web development, and performance marketing, with full responsibility for projects from conception to launch. This role strengthened my skills in project leadership, analytics, and client engagement while helping organisations achieve their marketing objectives.
I led the development and optimisation of Salesforce Marketing Cloud workflows to deliver effective B2B and B2C campaigns. As owner of the email marketing process, I managed projects that improved customer journeys, streamlined operations, and strengthened alignment between sales, marketing, and product teams.
I recently completed my Ph.D. at the University of Stavanger and my Ph.D. dissertation is titled: Regional transformation; between policy intervention and knowledge dynamics? More information on my dissertation and the constituent papers of my dissertation can be found here: https://hdl.handle.net/11250/3050461
I managed marketing and communication strategies to strengthen brand presence and support organisational development. This included designing and executing marketing plans, leading events, and producing proposal documents in collaboration with the development team. I also led communication projects across digital channels and media relations, managed supplier partnerships, and evaluated campaign effectiveness to inform strategic improvements.