Los Angeles, California, United States
I'm a hands-on design leader with over 20 years of experience working at the intersection of connected product design, creative technology, and interactive storytelling. I currently serve as Principal UX Designer at AWS. Throughout my career, I've collaborated with product and technology leaders and led design teams to envision, design, ship, maintain, and evolve mission-critical products, services, and experiences across a diverse array of sectors, platforms, and users for companies like Sony, Disney, Honda, AT&T, and Microsoft. In addition to my work as a designer, I've spoken, written, and taught widely on interaction design and interactive storytelling, investigating the ways in which connected technologies enable new modes of creative expression. Some of my particular areas of experience and expertise include: • Multi-platform product, UX, and interaction design • Design systems • Inclusive design and accessibility • Content design and strategy • Service design, experience blueprinting, and customer journey mapping • Brand strategy and governance • Data-informed design • Qualitative and quantitative user research • Design process development and governance • Design organization leadership, development, and team mentorship
Experience design lead for WPP's premier creative, data, and technology agency; global experience design lead for the agency’s app practice, which designs and develops apps for clients such as JetBlue, the NBA, CNN, Con Edison, and AT&T. Collaborated with technology, strategy, data science, and creative leadership to deliver innovative, effective experiences for global clients enabling year-over-year growth of the agency. Partnered with executive leadership from Fortune 50 companies to develop strategic plans for the design, development, and deployment of signature products and services. Led the go-to-market strategy for the agency’s award-winning inclusive design practice. Conceived of and developed unique IP for the agency’s design processes and methods, including a CX operations model, an inclusive design maturity model, and a design system governance model. Evangelized human-centered design processes and methods to enable the agency to effectively compete in pitches with emergent competition, including consultancies, specialists, and technology integrators. Partnered with research and data science to develop unique methods for synthesizing and visualizing customer insights, including journey mapping and experience blueprinting. Creative director and principal designer on key accounts, including Honda, PricewaterhouseCoopers, The International Committee for the Red Cross, Microsoft and Intel
Global head of user experience design for WPP’s flagship digital agency. Created the agency’s playbook for integrating design thinking methodologies with agile development. Led design and experience strategy teams for new business efforts that successfully diversified the agency’s client roster, expanding into health (e.g., GSK & Fresenius) and financial services (e.g., Chase). Principal designer and creative director on products and services spanning web, mobile & ten-foot experiences for clients such as AT&T, Sony PlayStation, Cablevision, Atom Tickets, and Chase
Head of the creative department for the agency’s 150-person Los Angeles studio and leader of the user experience practice for North America. Collaborated with agency leadership to oversee the merger of multiple agencies to form POSSIBLE. Led client relationships and served as principal designer on key projects, including Disney, Sony, Comcast, Pearson, The Bill & Melinda Gates Foundation, BMW, and IMAX
Taught classes in interactive storytelling, interaction design, and in ArtCenter’s social impact department, Designmatters.