Cleveland, Ohio, United States
Experienced Marketing Analytics Manager with a demonstrated history of working in the insurance industry. Skilled in Analytical Skills, Statistical Modeling, Predictive Analytics, Predictive Modeling, and Data Analysis. Strong marketing professional graduated from Case Western Reserve University.
Currently functioning as lead analyst in charge of retention marketing and strategy. Created various targeted retention campaigns that drove significant and repeated increases in customer retention rates. Built predictive models to assist in customer segmentation. Conducted revenue analysis to determine the contribution of the subscription base to the overall financial plan. Defined several data marts to facilitate analysis and support nimble reporting solutions.
Created accurate forecasts of key business metrics for distribution to upper management. Designed structure and analyzed performance of email and on-site marketing campaigns. Provided general business reporting on holiday performance and KPI trends.
Managed concessions operations at outdoor concerts, air shows and other events nationwide. Developed concession management training programs for non-profit organizations.