San Leandro, California, United States
Experienced mobile advertising platform engineer and problem solver, with scalability and efficiency in mind. Specialties: LAMP, RTB, Ad network, performance marketing and programmatic marketing Mobile marketing guru with extensive knowledge of ad serving, action tracking and reporting.
• Architected and created AppScience Data processing infrastructure and pipeline from scratch. • System is designed to increase capacity automatically to meet business needs. • Architected measurement dashboard using Tableau, MYSQL and Spark • Architected and designed audience creation and ingestion processes.
• Architected and created DSP ecosystem focused in mobile and CTV from scratch • Leaded AWS infrastructure migration into an enterprise account structure with proper allocation of resources used in different business unit. • Implemented Infrastructure to Code to speed up full data center deployment into another region. • Triple the size the engineering team and managed engineering team in Los Angeles, San Francisco Bay Area India and Toronto. • Oversaw day to day operations. • Designed engineering work flow based on scrum methodology to improve engineering velocity and simplify communications between business units. • Led technology audit with external audit firm in annual audit • Participated in annual board of directors presentation.
Job duty is half coding and half managing. Managed a team engineers from US and India. Worked closely with Product team on project requirements and timelines Oversaw project progress and provided suggestions and feedback to engineers Managed Data engineers productionize models developed by data science team Managed audience/segment creation and consumption
Ad platform - C, Apache APR, Java, Aerospike, libCurl, AWS • Architected and developed an ad platform to bid on RTB requests. • Integrated with the latest RTB standards with SSP including AOL, OpenX and Rubicon. • Designed and developed various ad targeting logics. • Designed and implemented the logic to connect to DSP such as Tradedesk and Rubicon. • Implemented and developed the second data center in North Virginia. • Implemented Cookie match with various SSP and DSP. • Implemented private deal support for both SSP and DSP Big Data • Developed Spark jobs in Scala to generate various reports such as location attribution and visitation Airflow • Implemented Airflow to managed hourly, daily, weekly jobs
Ad platform - PHP, MySQL, MariaDB, nginx, Apache • Designed and developed an ad platform to bid on RTB and mediation traffic. • Integrated with the latest RTB standards with partners including Mopub, AdMarvel, Nexage and Flurry. • Designed and developed various ad targeting logics such as IDFA/Google ad id targeting, Geo Targeting, platform targeting, frequency cap and private auction targeting. • Implemented various creative types including static banner, JavaScript Ad Tag, VAST, and Navtive Ad. • Designed and developed various duration tracking pixels for VAST video campaigns. • Developed a real time reporting system with beanstalkd, MariaDB, and ProstreSQL columnar store. • Designed and developed various APIs for reporting and campaign creation. • Developed an internal admin dashboard including offer manager, partner manager and various tools. • Developed an Advertiser dashboard where media buyers and advertisers create campaigns. Offer Network - PHP, MySQL, MariaDB, Apache • Developed an offer network platform to serve in-house and third party offers. • Implemented view-through attribution for CPI campaigns. • Worked closely with our app developer on Android SDK, IOS SDK, and internal creative test app.
Ad Platform - PHP, MySQL, MariaDB, nginx, Apache • Designed and developed an ad server to bid on RTB and mediation traffic. • Designed and developed an ad serving API for direct partner integration. • Designed and developed a JavaScript Ad Tag for ad requests. Offer Network - PHP, MySQL, MariaDB, nginx, Apache • Developed a Click to Call tracking system, which use data provided by Asterisk to track call status such as connection status and call duration. • Developed an offer path technology to chain offers together and maximize revenue. • Developed a reporting system to track clicks, actions, and revenue actions Online Message system written in PHP, MySQL – Fattext, Discontinued • Designed and developed an online messaging system. • Designed and developed APIs for our IOS app to communicate with the servers. • Developed a system to send email/txt to US mobile users
HQ-EDU Team (Aug. 2006 - Oct. 2008): • Responsible for an array of high traffic and content intensive sites includes chef2chef.net, shgresources.com, medi-smart.com, houseofedu.com, etc. Managed the servers on this site with server administer. Site has 3 web servers and 2 database servers. • Maintained and developed a proprietary lead form serving application to improve conversion, form logic and program, campus and user matching. Career Team (Oct 2008 - November 2009) • This is a new team targeted the niche job markets such as entry level jobs, law enforcement jobs and healthcare jobs. Redesign and refactored an newly acquired job board technology (Jobcentric) to suit our needs. This job board technology can partner sites to quickly setup and create job listing section on their site, similar to careerBuilder affiliate programs. • Added job seeker dashboard to the application, which was not available at the time of acquisition. • In the process of migrating www.collegegrad.com from ASP.net to PHP.