Victoria, British Columbia, Canada
Creative specialist with a passion for business solutions through sales, marketing and communications. With 7+ years of experience as a successful Marketing and Communications professional, I utilize my expertise in B2C and B2B marketing, relationship and brand management, copywriting and communications to help companies reach their full potential.I am always looking to exceed internal and external customer expectations on every level and demonstrate the ability to quickly grasp and apply new information. I take pride in my work ethic and dedication to consistently improve and become the best possible professional not just for my company, but the people I work with. COMPETENCIES •I am a collaborative team player with excellent leadership, organizational, and communication skills. •Superb interpersonal, relationship management, creative thinking, and effective problem-solving skills with the ability to excel in challenging and deadline-drive environments. •Exceptional public speaking and written communications in all forms and practices. •Proven leader in the successful delivery of large-scale, multi-channel campaigns: •Client service and vendor communication. •Consumer engagement strategy and planning •Print + Digital advertising •Inter-departmental communications •Corporate brand development. •Public and media relations strategy •Website planning and development •Email and Direct marketing •Social CRM & Social Media •Highly-respected proactive leader and communicator; able to build cohesion and project engagement across all levels of staff, management, vendors, clients, and key decision-makers. •Thorough understanding of hiring process and importance of employee satisfaction including distributing performance reviews and professional development planning. •Proficient in all social media platforms (Twitter, Facebook, Pinterest, Instagram, Hootesuite etc…) and strategy. •Highly skilled in Excel, PowerPoint, Microsoft Word with experience in Photoshop, InDesign.
Planning and executing advertising campaigns for commercial clients.
•Responsible for account and relationship management, including creating customized & integrated omni-channel campaigns, competitive analysis and consumer insight analysis, author communication and branding strategy, asset creation, creative briefs, social media strategy, campaign coordination and retail campaign support. •Developed and managed the advertising program with focus on brand management, targeted strategy and media buying + negotiation for all channels. (Budget ranged from $350,000 -$500,000 per year) •Actively sought, established and managed marketing partnerships across a wide variety of industries and companies such as Cineplex, Warner Brothers, Indigo, Alliance, Lego, UFC, CBC, and Trafalgar Travel. •Directly oversaw growth and development of 3 members of the marketing team and responsible for training on external programs and internal departmental processes & procedures. •Author brands include: Lawrence Hill, Amy Poehler, Martin Short, Harper Lee, Patricia Cornwell, Jay Onrait, Graeme Simsion, Veronica Roth and many more.