Louisville, Kentucky, United States
Experienced Marketing Communications Leader with a proven track record of driving revenue through innovative campaigns. Skilled in copywriting, graphic design, and global marketing strategies. Proficient in B2B/B2C marketing, sales partnership, and international event planning. Certified professional with media exposure.
Digital Marketing and Strategy Strategic Planning: Develop and implement comprehensive marketing strategies aligned with business objectives. Digital Marketing: Execute effective digital marketing campaigns across multiple channels (e.g., SEO, SEM, social media, email). Social Media Management: Create and manage engaging social media content, monitor analytics, and build online communities. Web Development: Oversee website design, development, and maintenance to optimize user experience and drive conversions. Content Management: Develop and manage high-quality content (e.g., blog posts, articles, whitepapers) to inform and engage target audiences. Data Analytics: Analyze website and marketing data to measure performance, identify trends, and optimize campaigns. Global Marketing and Events Global Marketing: Coordinate and execute global marketing initiatives, considering cultural nuances and regional preferences. Event Management: Plan and execute digital global events and webinars, including logistics, speaker coordination, and participant engagement. SEO Optimization: Implement SEO strategies to improve website visibility and organic search rankings. Tradeshow and Training: Coordinate tradeshow participation and customer training events to generate leads and build relationships. Creative and Administrative Graphic Design: Create visually appealing designs for digital and print materials (e.g., brochures, presentations, advertisements). Public Relations: Develop and distribute press releases to generate media coverage and enhance brand visibility. Vendor Relations: Manage relationships with vendors and suppliers to ensure efficient operations and cost-effective solutions. Advertising: Purchase and manage advertising placements across various channels to reach target audiences. Sales Partnership: Collaborate with sales teams to develop joint marketing initiatives and support sales efforts.
Managed strategic print, outdoor, and electronic marketing efforts for assigned portfolio of restaurants and hotels.
-Managed and coordinated global trade shows -While reported to the CEO and Executive Team, led internal and external marketing communications & advertising endeavors -Provided oversight of creative marketing projects, tradeshow materials, sales presentations, print advertisements, and various other promotional items -Wrote corporate communications, web copy, and press releases -Developed partnerships with vendors, printers, and publishers -Acted as web content manager -Performed spot product photography and coordinated professional product photoshoots -Solicited, documented, and leveraged customer product endorsements -Developed and maintained libraries for official logos, images, and other marketing resources
-Conceptualized and designed creative marketing campaigns for both the leisure and corporate travel industry -Collaborated with executives and other functions on key strategic projects such as Requests For Proposal (RFP), the Annual Company Convention, and tradeshow participation -Interfaced with the Accounting Department to manage co-op advertising budgets -Partnered with the webmaster to create and manage web content -Researched, negotiated, and purchased media contracts with magazines and newspapers -Wrote and distributed press releases, radio spots, and advertorials -Developed strategic partnerships with vendors, printers, and publishers -Coordinated over 50 successful postcard and mass email campaigns -Utilized Photoshop, Quark, Macromedia Freehand, and other graphics applications to deliver high-quality marketing products in a deadline-driven environment -Pioneered advertising for the Hispanic market share
• Managed the Copy Writing/Research Department from conception through development into a fully staffed, 100 ads per week, writing department • Supervised and lead the Proofreading/Editing Department in the quality control of over 500 recruitment advertisements per week • Created advertising communications for such companies as Norton Healthcare, Baptist Health Systems, Jewish Hospital, Kaiser Permanente, LG&E, Energy Northwest, Humana, PepsiCo, Ernst & Young, JPL (NASA), Boeing and Northrop Grumman