Ann Arbor, Michigan, United States
Professional writer and marketing manager with 25 years' experience working for technology, healthcare and general business clients. I specialize in explaining complex technology for diverse audiences, helping business and technical decision-makers understand why it matters to them. I provide marketing and writing support across a wide range of technology areas, with expertise in enterprise and service provider networking, cloud and data center services, AI, wireless (Wi-Fi/5G/Internet of Things), cybersecurity, and network testing and automation. As a writer, I have extensive experience ghostwriting for C-suite executives, with thought leadership articles and blogs published in numerous media and industry publications. I also create white papers, case studies, web content, video scripts and more. As a marketing manager, I've supported hundreds of product launches, content marketing programs, tech shows and web campaigns. I specialize in collaborating with technical product experts, senior executives and sellers to craft compelling messaging and narratives that bring new innovations to life for both technical and non-technical audiences. Longtime clients include Juniper Networks, VMware/Broadcom, Hewlett-Packard Enterprise, Spirent, Amazon, Cisco Systems, and many others.
Provide writing and marketing support for the world’s premier technology companies. Extensive experience ghost-writing feature articles and blogs for C-suite executives, as well as developing white papers, customer case studies, annual reports, video scripts and web content. Provide marketing support for product launches, tech shows and marketing/content marketing campaigns, including developing messaging, scripts and all manner of collateral. Extensive experience in cloud and data center technology, service provider and enterprise networking, wireless technology (Wi-Fi/5G/Internet of Things), cybersecurity and network testing and automation. Expertise collaborating with senior executives, technical experts and sellers to develop compelling messaging and narratives that bring new innovations to life for both technical and non-technical audiences. Longtime clients include Juniper Networks, VMware/Broadcom, Hewlett-Packard Enterprise, Spirent, Amazon, Cisco Systems, and many others.
Founded Austin-based social video startup, developing patented software to integrate synchronized commenting and social media interaction around online videos. Learn more at www.framebuzz.com.
Write healthcare newsletter articles, marketing materials and executive communications for major national insurers and healthcare networks. Produce stories on a broad range of topics for diverse audiences, including physicians, health care policymakers and the general public.
Served as publications editor and marketing/communications manager. Oversaw publication of quarterly news magazine, including story development, interviewing, managing freelancers, writing, editing and coordinating printing. Wrote, edited and produced weekly internal newsletter. Produced marketing materials, web sites and web content for diverse internal clients and external campaigns. Supported diverse events and marketing campaigns for the public, as well as clinical and fund-raising audiences.