WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
I’m a results-driven marketer and project leader who thrives at the intersection of strategy, creativity, and community. With 10+ years of experience across event production, influencer marketing, campaign management, and digital content, I specialise in turning ideas into powerful experiences — online and on the ground. I’ve led everything from retreats and workshops to high-impact digital campaigns and multi-brand activations. Whether it’s building end-to-end influencer strategies, developing strong content ecosystems, or steering cross-functional teams, I bring clarity, structure, and momentum to every project I take on. My approach is equal parts analytical and instinctive: I dig into insights, understand what audiences actually care about, then build campaigns that land with intention and impact. I’m also the founder of Jas Explains, a sex-positive platform reshaping the way Malaysians talk about identity, pleasure, and empowerment. Through educational events, collaborations, and the I Wish Someone Told Me podcast, I amplify Asian stories that deserve to be heard. At my core, I’m a builder — of campaigns, of communities, of systems that help teams work smarter and brands communicate boldly. If it involves vision, storytelling, and making things happen, babe, that’s where I shine.
I oversee brand strategy, marketing, and communications across a growing portfolio of Anytime Fitness clubs in Malaysia. I am responsible for driving brand growth, member acquisition, digital marketing, content strategy, and new club launches, and I lead initiatives that strengthen brand presence, enhance member engagement, and support the company's continued expansion. FHR Alliance is also the first Anytime Fitness franchisee to break into the East Malaysian market, starting with Kuching. Our clubs include: AF Neocyber, AF Ecohill Mall, AF Bangi Avenue, AF Gombak, AF Tower 33 (Kuching), and AF Podium (Kuching).
I offer specialized services in event production, influencer marketing, and social media management. I produce unique events—retreats, masterclasses, workshops, and community gatherings—ensuring seamless execution behind the scenes. Freelancing for multiple companies, I provide end-to-end influencer marketing support, from sourcing influencers to managing campaign content and approvals. Additionally, I handle copywriting, social media content creation, and strategic planning to enhance brand presence and engagement.
Jas Explains is a platform that aims to normalize conversation around sex positivity and sexual wellness in Malaysia. Through social media content creation, monthly social mingles, workshops, experiences, and collaborations with brands and organizations, Sex Positive Advocate and founder, Jasmine King hopes to help Malaysians heal their sexual shame and embrace pleasure from a safe and empowering space. Jasmine is also the host of 'I Wish Someone Told Me', an Asian sex podcast focusing on Asian narratives and voices. Guests share honest, raw and intimate conversations around navigating their sexuality and identity as an Asian or as someone who lives in Asia.
This was a 6-week role to manage an influencer campaign for Beatnk's client, Subway. To promote Subway's limited edition legendary Ayam Tandoori flavour, we sent 50 tandoor pots (PR gifts) to 50 legendary Malaysians including Dato' Pandelela Rinong , Dr. Sheikh Muszaphar Shukor, Ning Baizura and more. Currently working on a new project with Subway, spearheading their influencer campaign featuring 50 influencers and content creators.
I freelance as an influencer specialist for some of the TSL's campaigns where I sourced for KOLs or KOCs (depending on the nature of the campaign), liaise directly with KOLs/KOCs on campaign objectives, content produced and next step forward, and liaise with team from TSL on client feedback etc. I manage these campaigns from start to finish.