Jasmine Lamb

Strategic Marketing Executive | Higher Education, Technology & Innovation | Brand, Digital & Growth Strategy | Wellbeing Advocate | Exploring Human Potential in the Age of AI | Georgetown MBA

Washington, District of Columbia, United States

About

Jasmine Lamb is a strategic marketing executive with 15+ years of experience leading integrated marketing, digital transformation, brand strategy, and growth initiatives across higher education, media, technology, and entrepreneurial ventures. Her work spans high-growth startups, Fortune 500 companies, and government institutions, building brands and driving growth across New York, Los Angeles, and Washington, D.C. Currently serving as Director of Marketing for Georgetown University's McDonough School of Business, she leads marketing strategy for Custom Executive Education and has helped drive record revenue growth, expand audience acquisition, and strengthen data-driven decision-making. Known for building stakeholder alignment and translating strategy into measurable outcomes, Jasmine brings a combination of strategic vision, operational rigor, and collaborative leadership to marketing transformation initiatives. Beyond her institutional leadership roles, she advises founders and organizations through Lamb Ventures and is Co-Founder of Mylti, an AI-powered platform designed to help creators and entrepreneurs build scalable and sustainable businesses. She is also a certified mindfulness meditation teacher and coach whose work explores the intersection of leadership, technology, and human potential.

Experience

  • Georgetown University McDonough School of Business (Washington, District of Columbia, United States)
    • Director of Marketing, Custom Executive Programs
      Sep 2024 - Present · 1 yr 10 mos

    • Associate Director of Marketing, Custom Executive Programs
      Feb 2023 - Sep 2024 · 1 yr 8 mos

      Shaping the future of business & leadership—from Washington to the world.

  • Consciously (3 yrs 11 mos)
    • Head of Strategy
      May 2024 - Present · 2 yrs 2 mos

    • Head of Client Attraction
      Aug 2022 - May 2024 · 1 yr 10 mos

      Supporting leaders to consciously co-create collective liberation.

  • Principal Consultant, Brand & Business Strategy at Lamb Ventures, LLC
    Oct 2017 - Present · 8 yrs 9 mos

    Building & advancing the future of multihyphenate creators, everywhere.

  • Co-founder at Mylti
    Apr 2026 - Present · 3 mos

    Building an AI-powered platform designed to help creators and entrepreneurs build scalable and sustainable businesses.

  • Mindfulness Meditation Instructor | Cultural Equity Strategy & Advisor at Dharma Moon Official
    Oct 2020 - Jan 2025 · 4 yrs 4 mos

    Dharma Moon is a mindfulness-based education platform & global community.