Somerville, Massachusetts, United States
- Led social media marketing campaigns for student programming, refining content using engagement insights to drive a 10% increase in involvement - Authored and managed eight monthly sustainability newsletters reaching 2,500+ community members and increasing average open rates by 6.1% through audience-informed message optimization - Conducted nine interviews with OOS Sustainable Solutions and CORE Fellows, translating student experiences into sustainability storytelling that reinforced Tufts’ long-term institutional commitment - Manage OOS social media across Instagram, Twitter, and TikTok, maintaining an engaged 2,000+ follower audience through strategic content and community interaction
- Led vendor selection strategy across eight product and apparel platforms, optimizing budget alignment and enabling the launch of Hebrew SeniorLife’s first online brand store - Authored research-driven nutrition content on flavonoid health benefits in collaboration with dietitians and aging researchers, achieving a 6.5% click-through rate and 51% open rate, outperforming healthcare industry benchmarks - Elevated local SEO by auditing citations for six business entities and executing updates across 400+ websites, boosting online visibility - Systematized 80+ community assets across Greater Boston in alignment with a 2025 community health assessment, strengthening implementation efforts addressing social determinants of health for older adults
I was matched with Hebrew SeniorLife through the nationally distinguished Health Career Connection internship program. With the help of HCC, I got to expand by expertise on SEO strategy; writing interview-based blog posts, newsletter articles, and social media posts; graphic design for newsletters and social media; vendor research; marketing analytics; and health equity initiatives to serve older populations.
- Coordinated community events of 40+ attendees at college campuses and local fitness centers to support Sweetgreen’s market entry in San Antonio, building early brand awareness among health-conscious and wellness-oriented consumers - Leveraged a personal nutrition-focused Instagram platform with 50,000+ cumulative views to develop targeted social media content promoting Sweetgreen’s healthy, sustainable menu offerings and driving audience engagement in a new market
@nutriolla - Designed whole-foods recipes to promote healthy and balanced eating - Reached an audience of over 50,000 people across 20 viral informative Instagram posts