Jasmine Hernandez

Operations & Executive Support Leader | Strategy, People Ops & Project Management | Talent Partnerships | Business Development

San Francisco Bay Area

About

I’m an operations professional with a strong executive assistant skill set, trusted to streamline workflows, support leadership, and execute with outstanding judgment. I manage financial and HR operations, optimize systems, and coordinate cross-functional projects while also owning complex calendars, travel, communication, and high-stakes executive support. I’m known for stepping in, taking charge, and getting things done — fast, accurately, and with a high level of professionalism. My background spans operations, finance, HR, events, brand partnerships, and C-suite support, allowing me to solve problems before they surface and create order in fast-moving environments. I leverage modern tools like Google Workspace, Notion, Canva, Streak CRM, Beautiful.ai, Fireflies.ai, QuickBooks, and advanced AI platforms to optimize workflows and boost productivity across teams. If you need someone who thinks ahead, executes flawlessly, and becomes the person leadership relies on — that’s where I thrive.

Experience

  • Controller | Business Ops | Partnerships at KOSHU
    Oct 2024 - Present · 1 yr 9 mos

  • Vice President of Sales & Operations at Papalote Salsa
    Feb 2012 - Jan 2026 · 14 yrs

    Lead daily operations, HR functions, financial management, and executive support for a growing food manufacturing business. Manage C-suite calendars, travel, communication, and strategic projects. Coordinate all aspects of trade shows, including booth logistics, permits, staff travel, scheduling, and sales meetings. Oversee client relationships, vendor partnerships, inventory, production planning, and company-wide reporting to support long-term growth.

  • nDataStor, Inc. (6 yrs)
    • HR & Accounting Director
      2008 - Dec 2011 · 4 yrs

      Led HR and accounting operations for a fast-growing technology company, overseeing payroll, benefits administration, and financial reporting with precision and discretion. Provided executive support to the CEO, overseeing calendars, travel, communication, and confidential documentation. Partnered closely with leadership to develop policies, improve compliance, and strengthen employee engagement. Known for balancing strategic insight with hands-on execution across HR, finance, and operations to support organizational growth and efficiency.

    • Account Manager
      2006 - 2008 · 2 yrs