New York, New York, United States
With 15+ years across finance, real estate, and broader marketing sectors, my experience spans corporate design, data-visualization, branded campaigns, trade show collaterals and vendor-managed deliverables. I bring disciplined quality control, thoughtful project oversight, and steady design-team leadership to these efforts. My creative services in the commercial real estate space is grounded in collaboration with top-producing brokers on marketing design strategies for moderate to multi-million-dollar transactions. This includes concept development for lease and sales proposals, RFP's, B2B marketing materials, and custom-designed property packages for pitch meetings with major developers, landlords, and big-box tenants seeking-sites. Additionally, working closely with GIS teams has strengthened my ability to translate mapping, market analysis, and neighborhood research into clear visual narratives that highlight trade-area insights and deal value. Known for strategic clarity, strong art direction, leadership, and cross-functional communication—elevating projects through clear direction, strategic focus, and high-quality creative execution. I thrive in team settings, as well as independent roles. Open to collaborating on impactful design initiatives, overflow support, and expanding my professional network.
Led design and visual strategy initiatives supporting leasing, development, and stakeholder communication across complex commercial real estate projects. Deliverables Created: Pitch decks, custom property marketing packages and design system, renderings, leasing proposals, RFP's, site tours, broker sales reports, HubSpot email marketing. Served as a senior creative partner to brokers and leadership, translating business objectives and site context into clear visual narratives. Developed visual systems and workflows that improved consistency, quality, and delivery across high-visibility projects within the built environment.
• Support rebranding • Design financial charts via Adobe Illustrator and MS Excel for brochure • Create diverse marketing materials • Prepare files for print and online production • Manage print vendor orders • Aid with project overflow for designers
• Led all graphic design marketing materials (print, digital) - including internal employee communications and external client based projects • Concept development • Edit company website backend (HTML) • Enhanced print newsletter to HTML, increasing online subscriptions by 15% • Drove successful trade show booth designs and conference collaterals, securing state contracts for HMS • Oversaw remote sales coordination, production, and vendor negotiations • Managed junior designers • Collaborated with marketing analysis team and senior copywriter • Worked closely with art director, VP of Marketing and Communications
• Assisted Art Director with ongoing projects • Market research • Edited newsletter layout and photo editing • Designed direct mailers and brochures • Concept development
Assisted graphic designers with production of print ads, logos, brand identity, commercial end-bumpers and kiosk mockups. Attended and assisted in focus groups. Also assisted creative director setup for commercial shoots with clients such as the NYC Department of Health. Notable campaigns include but not limited to: NYC Anti-Tobacco commercials: "Marie from the Bronx", "Nothing will ever be the same"; NYC "Subway Edition" Condoms: "Get Some"