Wollongong, New South Wales, Australia
A strategic and data-driven marketing specialist with expertise in product marketing across SaaS and tertiary education. Founding PMM. Always in pursuit of understanding and solving for the pain of the customer. I thrive on designing GTM strategies shaped by competitive intelligence, customer and market insights. Experience managing complex omni-channel digital campaigns and content strategies to drive acquisition and recruitment, and making data-evidenced decisions to optimise the customer journey for continuous improvement and impact. Curious, proactive and self-motivated I'm driven to find the room for growth on the spectrum between the status quo and experimentation.
Founding PMM for Easy Agile
Siligong Valley is placing Wollongong on the global tech and entrepreneurial map. Our meetups include marketing, javascript, coding, python, product management and UX UI. And the list is continually growing. We are volunteers who are passionate about collaboration and sharing knowledge. 'Australia's Silicon Valley' - right here in Wollongong. www.siligongvalley.com
Marketing and Communications Coordinator for Student Life Programs. Role reclassified in 2016 to formally acknowledge performance above substantiative role. Expanded responsibilities from previous role to include the design and delivery of the multi-platform marketing and communications strategy for the suite of Student Life Programs: UOW Wellbeing, UOW Student Life and UOW International Student Programs.
Responsible for all marketing and communications strategies and executions relating to UOW Wellbeing, including: - Management and maintenance of UOW Wellbeing website utilising CMS - Management and maintenance of UOW Wellbeing Facebook page - Design of all printed and digital artwork to support promotion of UOW Wellbeing activities, utilising Adobe Photoshop and Adobe InDesign software - Strategic distribution of key messages utilising up to 50 traditional and digital channels within the University - Liaising and collaborating with various units within the university with regards to cross-promotion, including student media - Preparation of media releases where relevant
Assisting and coordinating a range of marketing projects across the Student Recruitment Unit. Investigating and recommending appropriate content for marketing activities to Future Students and writing copy across our collateral and web activities. Responsible for responding to future student enquiries regarding studying and life at the University of Sydney until July 2012.
Solely responsible for the implementation and execution of the public relations campaign for the University’s two major undergraduate and postgraduate recruitment days (Open Day and the Graduate Options Expo). Involved: researching story ideas, interviewing relevant talent and faculty representatives, writing releases, researching and compiling target media lists, liasing with journalists and faculty communications managers and executing the campaign according to my own timeline. Campaign achievements included mentions in the Sydney Morning Herald and Sun Herald tertiary education and postgraduate supplements.