Greater Toronto Area, Canada
Passionate about the intersection of culture, innovation and strategy, I use strategic communications to help companies tell their stories and tackle challenges with creative and integrative approaches.
• Pitch media and influencers and conduct media monitoring • Draft research reports, social content, and internal communication plans • Prepare media and influencer lists and develop media relations materials (e.g. press releases, pitch notes, key messages and briefing documents) • Participate in brainstorm and strategy sessions to build various client campaigns and programs
• Actively expand and maintain the media contact database • Support media outreach • Develop social media content and write website features • Fact-check, analyze, and draft material for external communications • Conduct research and provide support for media interviews and materials
• Strategized internal website redevelopment for the MetLife Foundation by working with the digital and global technology teams to draft site mock ups and functionality recommendations • Developed Yammer employee engagement recommendations for the 2018 MetLife Foundation Communications plan • Worked with the analytics team to obtain site metrics and establish trends for monthly media monitoring reports • Completed research assignments in the CSR/Philanthropy field with a special focus on rankings, ratings, competitors, and awards