Hong Kong, Hong Kong SAR
I help teams understand—and use—data and AI responsibly. At SCMP, I turn complex analytics into clear narratives and decisions, and I educate editors, journalists, and stakeholders on data literacy and AI’s practical limits and capabilities. Focus areas: - Performance insights for weekly/monthly management reviews. - KPI design, Looker Studio dashboards, and SQL/BigQuery analysis. - Training, coaching, and advocacy to raise data and AI literacy. - Data storytelling that connects metrics to action. My stance on AI: It's a tool to accelerate workflows, not a replacement for human creativity and intuition.
Lead deep-dive analysis on strategic initiatives and present performance insights in management forums. Design KPI frameworks and dashboards that improve cross‑team alignment and decision speed. Coach stakeholders on interpreting analytics; advocate for responsible AI understanding in decision-making. Deliver data literacy training; increase adoption of data tools and reduce ad‑hoc analytics requests. Partner with editorial and marketing on audience/subscription growth using data-driven analysis. Build Looker Studio reporting backed by SQL/BigQuery; standardize definitions for key metrics. Run workshops on data storytelling and AI literacy so teams can independently interpret trends. Mentor junior staff on stakeholder management and structured problem solving.
Create operational dashboards and Google Sheets reports for daily editorial/marketing decisions. Establish reliable data pipelines (SQL/BigQuery) for repeatable insights. Educate teams on reading dashboards, asking better questions, and separating signal from noise.
Restructured and realigned a team of 11 after a leadership gap; restored coverage cadence. Used internal traffic data to focus on high‑impact tech stories; improved audience relevance. Trained reporters on interpreting metrics and applying insights to their stories.
Overhauled content strategy and site design based on traffic analytics to refocus content and user experience to changing market demands. Managed the daily publication of news and features based on real-time traffic and audience data. Coordinated with marketing and events teams to deliver high-quality, revenue generating events.
- Build, scale, and manage a team of almost 50 writers and editors - Deliver high-quality technical documentation for Chinese technology companies - Interface with client and other stakeholders to create positive and cooperative relationships - Mentor and coach direct supports to instill a sense of ownership, investment, and responsibility
- Coordinate content across three shows - Assist Programs Director with personnel and organizational decisions - Create style guides and train staff on proper writing and on-air presentation - Create and manage long term projects including promotional events, organizational restructuring, and social media campaigns Host - Host two shows - Plan, prepare, and research news and topics related to programs - Ensure quality of script before going to air - Coordinate with producers on content and staffing