Berlin, Berlin, Germany
I've spent 13+ years helping companies grow - building marketing teams, scaling digital strategies, and turning complex products into clear value propositions. From large multinationals to fast-moving startups, I've learned that the best marketing isn't about volume. It's about relevance. My background spans B2B and B2C, cross-functional team leadership, and a deep interest in AI and marketing technology. I combine data-driven thinking with an understanding of how people actually make decisions.
As Head of Marketing and Outreach Systems, I own the infrastructure and strategy behind how EquiMatch.ai reaches the market — ensuring every touchpoint is targeted, relevant, and scalable. - Designing and building the outreach systems that power our deal origination engine — from audience segmentation to messaging frameworks - Developing marketing strategies that resonate with PE firms, strategic investors, and company owners across Europe and North America - Leveraging AI and automation to improve the precision and relevance of outreach at scale - Ensuring alignment between investor mandates and the opportunities we surface — making every interaction feel tailored, not generic - Translating the complexity of our AI platform into clear, compelling narratives for different audiences - Continuously refining our systems based on response data, market feedback, and evolving client needs
- Defined and executed marketing strategies for portfolio companies in the solar and heat pump industries (B2B & B2C) - Managed a team of three specialists while coordinating creative and performance agencies to enhance marketing efficiency. - Optimized customer acquisition by reducing cost per conversion and improving lead qualification. - Developed content strategies that complemented digital channels, leading to a 20% decrease in CAC
- Led a team of eight marketers and organised work and strategies for a team of 12 marketing specialists, designers and videographers - Managed marketing budgets and worked with an agency on performance channels focusing on sales lead generation and account creation - Covered a holistic view of marketing ranging from awareness tactics to acquisition and retention through multi-channel strategies - Designed a high-performing MarTech stack, increasing marketing automation efficiency and improving data-driven decision-making. - Defined and improved team practices and rituals to build better team efficiency
- Built and led a cross-functional team of twelve specialists and managers focused on developing marketing growth strategies - Drove multi-channel and holistic marketing campaigns for multiple innovation hub products working both with B2C and B2B models (spectrum of online marketing channels) - Managed over 2 million dollars in advertising budget Formed an agile, data-oriented team focusing on rapid experimentation and optimisation of online advertising campaign - Supported in incubation and validation of new products, solutions, features and business models, developed GTM strategies
- led a team of five specialists - developed end-to-end marketing strategies and tactics ranging from online acquisition channels (SEA, Social Paid, Social Organic, offline acquisition and brand channels (Affiliate, Partnerships) to engagement channels (Email, Push) - managed budgets and activities in multiple Latin American and European countries with support of online marketing agencies - developed branding and content spaces together with value propositions and marketing campaigns - worked in a leadership group on defining the direction of the product solution and development of new value proposition