Greater Reading Area
Specialties: Customer Relationship Management, Closed Loop Marketing, Multichannel detailing. Pharmaceutical Sales Force Effectiveness. Tablet PC interactive detailing.
Responsible for the strategy for the Veeva Commercial Cloud in the European market.
Member of the Pharmaceuticals & Life Sciences consulting & business development team within IBM Global Business Services. As Sales & Marketing lead focused on the identification, development and conversion of consulting and solution implementation opportunities in the Commercial function within Life Sciences Companies. This includes Business Analytics, Multi-Channel strategy, Closed Loop & Digital Marketing, Mobility, Enterprise Marketing Management, Master Data Management, Digital Asset Management and Customer Relationship Management.