New York, New York, United States
Jan is the Founder of Activate4Good, a social impact and philanthropy consulting agency where she continues her work supporting the initiatives of artists, brands and organizations to elevate their philanthropy, enhance their activism and magnify their impact. Her work focuses on the intersection of entertainment and cause. Jan has 20+ years of experience in entertainment, partnership and cause marketing, philanthropic strategy, talent relations and business development. She has been responsible for strategic consulting and ideation on hundreds of fundraising campaigns, while leveraging purpose-driven storytelling to generate awareness. For the last seven years, as Chief Marketing Officer and Chief Creative Officer, Jan has overseen philanthropic initiatives for clients of Charity Network and its divisions Charitybuzz, an online charity auction platform, and Prizeo, an online fundraising platform. Jan’s business savvy, passion for doing good and creativity, along with the breadth and depth of her relationships, created significant business opportunities which led to millions of dollars in fundraising. Her purpose-driven marketing campaigns also generated billions of media impressions and significantly increased awareness for her clients. Jan led the marketing, event production and business development for the Tony Awards and the Broadway League, the national trade and marketing association for Broadway in New York City and around the world. Under Jan’s leadership as the Broadway League’s Director of Marketing and Business Development for 18 years, she revitalized the branding of Broadway and the Tonys while developing numerous audience development initiatives, diversity programs and corporate partnerships. She also produced many live and taped events and shows, receiving an Emmy nomination for her role as Executive Producer of the Tony Awards Preview Show. Jan created and currently hosts a podcast, Broadway Gives Back, focused on celebrities discussing their philanthropic and social impact work. Jan has worked with many charities as a consultant, donating her time and expertise, and as a volunteer for causes near and dear to her heart. Jan holds a Master of International Management from Arizona State University and a Bachelor of Arts in Sociology from San Diego State University.
ACTIVATE4GOOD is a social impact and philanthropy consulting agency working to support the initiatives of artists, brands and organizations to elevate their charitable initiatives, enhance their activist and magnify their impact.
• Host of 'Broadway Gives Back' podcast • Booked over 100 guests to shine a light on philanthropic and social impact efforts of Broadway talent, including Hugh Jackman, Lin-Manuel Miranda, Gloria Estefan, Judith Light, Josh Groban, Sara Bareilles, Jonathan Groff, Rosie O’Donnell, Brian Stokes Mitchell, Vanessa Williams, Joel Grey, the casts of Hamilton and Freestyle Love Supreme and many more • Spotlight actors, shows and organizations in pursuit of social responsibility • Encourage listeners in their own charitable endeavors
• Oversee strategic impact initiatives for Charity Network and its divisions including cause marketing, fundraising campaign ideation and production of customized experiences for donors and brand activations • Created business opportunities through online auctions, sweepstakes and special events which led to millions of dollars in fundraising as well as billions of media impressions • Serve as the Brand Ambassador for the entire Company and manage relationships with artists, celebrities, Broadway and Off-Broadway shows, film and television content producers including entertainment media companies such as: Disney/ABC, NBCU, HBO, ViacomCBS, and Sinclair Broadcasting Group • Responsible for major fundraising campaigns utilizing purpose-driven stories to generate funds and awareness for various charities and causes • Generated a significant amount of donations through online sweepstakes, online auctions and live events for numerous celebrity clients including Lin-Manuel Miranda, Billy Porter, Jimmy Kimmel, Ryan Seacrest, Tiger Woods, Vanessa Williams, Andy Cohen, Michael J. Fox, Sara Bareilles and more • Oversee business development, strategic partnerships and media relationships • Developed a philanthropic and social responsibility strategy which resulted in various charities and celebrities raising unrestricted funds and awareness for their social impact initiatives including Broadway Cares, Television Academy, Entertainment Industry Foundation, Actors Fund, Hispanic Federation, Planned Parenthood, Black Theatre United, NRDC and many more • Currently spearheading the development of an iconic film property for an adaption to the Broadway stage in partnership with 2929 Entertainment and LionsGate
• Responsible for marketing, sponsorships, events and business development for Broadway and The Tony Awards • Expanded and revitalized the branding of Broadway and the Tony’s through several new initiatives including audience development programs, industry-wide advertising and sponsorship acquisition and management • Developed key promotional and media partnerships including NY Times, CBS, ABC and Condé Nast • Created and produced Broadway concerts, events and television specials including Broadway on Broadway, Kids Night on Broadway, Broadway Under the Stars and National High School Musical Theatre Awards • Developed online marketing platforms for The Broadway League and the Tonys including a revamped website, social media channel pages and digital content which increased social media visibility and expanded core demographics • Created themes of various televised specials including the Tony Awards Preview Concert and Tony Awards Red Carpet Show • Collaborated closely with talent on Broadway as well as crossover artists in television, film, and rock and pop musical acts • Created and developed sponsorship/partnership programs which generated millions of dollars in revenue and measurable media with corporate entities including United Airlines, Visa, IBM, Chase Bank and Carnegie Mellon University • Developed an experiential hospitality program and customized corporate entertainment activations which featured strong cause-related components
• Developed marketing strategies for various clients including IBM, various Broadway shows and non-profit