Amsterdam, North Holland, Netherlands
ABOUT Seasoned multilingual CFO with 25+ years of international experience at Heineken, leading transformation, M&A, and value creation across Europe and Latin America — including Romania, Greece, Mexico, Bulgaria, Spain, and the Netherlands. As a strategic finance executive, I combine board-level advisory capabilities with hands-on leadership in complex and turnaround environments. My expertise spans end-to-end finance, procurement, revenue management and digital transformation, with a track record of doubling profits, improving processes, controls and working capital, and delivering cost savings across complex organizations in close partnership with my stakeholders. I speak six languages (from proficiently to fluently) and thrive in cross-cultural leadership. I’m known for building strong teams, using data and insights to drive performance, and bringing clarity and impact in uncertain situations. CORE COMPETENCIES • Strategic Financial Management • FP&A • Corporate Finance • M&A Execution • Joint Ventures • P&L Ownership • Board Engagement • Strategic Planning • Revenue Growth Management (RGM) • Commercial & Strategic Partnerships • Cost Optimization • Performance Transformation • Working capital improvement • Procurement • ERP Implementation (SAP S/4HANA) • Digitization of Finance Processes • Process and Control improvement • ESG & CSRD Reporting • Business Partnering • Talent Development • Operational Excellence • Cross-functional Leadership KEY CAREER ACHIEVEMENTS • Built and led large international finance, procurement, and RGM teams across Europe and LATAM • Oversaw €2.7B revenue, €600M operating profit, and 17,000 employees in Mexico; led €100M+ cost savings programme • Quadrupled operating profit in Greece and doubled profit in Romania while navigating macroeconomic volatility • Member of Heineken’s JV Supervisory Board with Coca Cola Hellenic, delivering joint B2B platform success • Delivered ERP implementations in 3 countries and rolled out global RGM programs in 4 markets • Led brewery sale, negotiated exclusive distribution deal with Bacardi, divested non-core assets, and led M&A projects • Drove turnarounds of business in 2 countries. Executed shared services transformation in 3 countries. • Known for commercial acumen, stakeholder alignment and delivering high-impact strategic results
Lead Business Control for Heineken’s Global Digital & Technology function, responsible for financial strategy, performance management, and value creation at global scale. Oversee a team of 22 across Strategic Controlling, Performance Management, Financial Controlling and Regional Controlling. Act as strategic finance partner to the CFO, Chief Digital & Technology Officer and Senior Director Global Business Control, driving disciplined investment decisions, performance management, forecasting, and cost optimization to support digital transformation for both top line growth and productivity.
• Active Member of the Management Team (1,100 FTE, €335M revenues, €31M operating profit) • Responsible for the Finance Department (19 FTE), Procurement (10 FTE) and RMG (6 FTE) • Increased operating profit from €19M to €31M • Navigated inflation crisis through RGM levers and implemented outlet profitability and value chain tools • Led brewery sale, DRS implementation and Finance transformation • Improved controls and led working capital reduction across receivables, payables and inventories • Established ESG reporting and CSRD compliance and improved team engagement by +8pp
• Participated in the Management Team (750 FTE, €214M revenue, €32M operating profit) • Managed Finance, Procurement, D&T and RMG teams (60 FTE) • Quadrupled operating profit, despite the COVID crisis • Formed exclusive distribution partnership with Bacardi. Divested the Ioli water business. • Implemented SAP S/4HANA, improved credit management, cost competitiveness and RMG maturity
• Representing Heineken in the Joint Operation between Heineken Romania and Coca Cola Hellenic Romania offering on Stockday’s B2B platform the joint product portfolio of Heineken and Coca Cola to traditional retail and HoReCa outlets and serving its customers via integrated logistics operations