Jan Siroky

Founder ALPBOCK | Engineered Merino Performance from the Alps | Powered by nature, not plastic | Retail & B2B | Made in Europe

Dornbirn, Vorarlberg, Austria

About

ALPBOCK Sportswear for Life was founded with one clear idea: Performance clothing should work with nature and not against it. At ALPBOCK, we develop premium sportswear based on Merino and regional wool, engineered for durability, comfort, and everyday performance. What makes us different: • Engineered Merino using technology to make our products stronger, more stable, longer lasting • Shape-retaining fabrics that perform even after repeated washing • Natural odor resistance → less washing, more usability • Developed in Vorarlberg, produced in Europe For retailers and partners, this means: → Differentiation from synthetic-dominated assortments → Premium positioning with strong storytelling → Products that last longer and reduce complaints If you are interested in retail, B2B or custom product collaborations, feel free to reach out.

Experience

  • Founder and CEO at ALPBOCK NextGen Textiles e.U. - Sportswear for Life
    Nov 2022 - Present · 3 yrs 8 mos

    Building a premium sportswear brand based on engineered Merino and locally sourced wool, developed in the Alps and produced in Europe. At ALPBOCK, we combine natural materials with textile engineering to create products that go beyond traditional Merino: • Engineered yarn constructions and used technologies for increased durability and shape retention • Natural odor resistance and thermoregulation for everyday performance • Clean, minimal design rooted in alpine functionality • European supply chain with selected partners For retail and partners, this means: → A differentiated alternative to synthetic-dominated assortments → Premium products with strong storytelling and alpine authenticity → Higher product longevity and reduced complaint rates → Flexible collaboration formats (starter collections, capsules, custom developments) Core focus areas: • Product development (Merino performance textiles and accessories) • Retail partnerships and distribution (DACH region) • B2B / teamwear solutions • Supplier and production network across Europe (CEE) • Development of exclusive product concepts for selected partners Positioning: Engineered Merino Performance, developed in Vorarlberg, built for movement.

  • Material Engineer at On AG
    Apr 2018 - Feb 2019 · 11 mos

  • Fatherhood at Fatherhood
    Mar 2015 - Mar 2018 · 3 yrs 1 mo

    My parenting journey throughout exciting and unknown challanges.

  • Head of Research, Development and Innovation at Schoeller Spinning group
    Jan 2014 - Mar 2015 · 1 yr 3 mos

    My role at Schoeller GmbH involved R&D and Innovation, textile chemistry, new product and process development with a strong focus to sustainability, innovation, problem solving, process management and continuous improvement, sustainability affairs (bluesign®, GOTS, ZDHC, REACH, RSL, RoHS), project leadership, structure patent strategies and IP management, licensing, new business development as well as built collaborative relationship leading to responsibilities for grant applications. In the area of Innovation, the developed, patented sustainable process won the “Best Innovation Award ITMA 2014”.

  • Universität Innsbruck (3 yrs 9 mos)
    • Project Manager
      Jan 2012 - Dec 2013 · 2 yrs

      The project focused in: • bedding textiles • clothing • textile products for hygiene and personal care, and • therapeutic and recreational/leisure textiles. The main aim is to bring together the elderly, social and medical care institutions, research institutions, technology transfer institutions and manufacturers to identify: specific requirements of the elderly and care institutions; latest developments in materials science and technology; and strategies to incorporate developments in the manufacturing chain. Main activities and responsibilities: • coordination consortium of 10 partners • linkage between consortium and European Commission • organising regular meetings of consortium and invited experts • reporting and collecting available information within the area of interest • follow deadlines • preparing presentations for meetings

    • Research Fellow
      Apr 2010 - Dec 2013 · 3 yrs 9 mos

      A research Fellow - research on superabsorbent textiles and process/product development and optimisation including sustainability issues in textile technology, particularly in wool fibres - in collaboration with Schoeller GmbH & Co KG - Projekt EXP 3.0 (recently awarded with the Vorarlberg Innovation Award 2012, http://vorarlberg.orf.at/m/news/stories/2551932/ or http://www.vol.at/vorarlberger-innovationspreise-2012-an-sieben-unternehmen/3369680). In sport textile field I undergone a research on utilization of natural materials - wool, man-made fibres like viscose and lyocell as well as synthetic materials with focus on clothing physiological performance including sorption (moisture/water) and heat transport.