Jann René Hansen

Director Sales | Capital Equipment | Logistics | Forklifts | Germany | Europe | Global | Sales Excellence | Customer Value | Market Access | Business Development | P&L Management | Strategy | Leadership | Growth

Hagen, North Rhine-Westphalia, Germany

About

Designing Resilient Growth through Sales Ecosystems | Zephyr Architect | 26 Years of Leadership As a Zephyr Architect, I don’t just manage sales departments; I design resilient ecosystems that balance solid structural integrity with the visionary agility needed in today’s volatile markets. I believe sustainable growth is found at the intersection of Sales, Service, and what I call "Human Geometry"—the precise alignment of technical excellence and human potential. What I bring to the table: 16 Years of Lifting & Logistics Industry Depth: A deep-rooted understanding of complex B2B sales and international markets. I have architected international business scaling from a nine-figure baseline to over €300M+, achieving a 65% growth rate while maintaining a high-performance culture. 26 Years of Strategic Leadership: Proven track record in navigating cross-functional matrix organisations, negotiating large-scale global contracts and business strategy development. Human Geometry: Consistently achieving team engagement scores of 85% and above. I lead with emotional intelligence, focusing on servant and democratic leadership to foster true autonomy. My Core Architecture: I specialise in driving market share and profitability through value-based selling and robust stakeholder rapport. Whether it’s business development, execution of change management, or building long-term customer relationships, my focus remains on creating measurable value while empowering my teams to exceed ambitious goals and own their targets. The Vision: I am passionate about leading collaborative, agile sales cultures that don't just react to the market but actively shape it. If you are looking for a leader who combines the precision of an architect with the intuition of a navigator, let’s connect. P&L Ownership | Commercial Transformation | Go-to-Market Strategy | Revenue Growth | Market Expansion | Capital Equipment | Strategic Roadmap | Lifecycle Value Management | Transformational Leadership | Business Development | Global Key Account Management | Value Selling | Brand Building | Strategic Partnerships | Channel / Partner Strategy | Business Turnaround | Customer Value | Change Management | Corporate Governance | Market Strategy | Strategic Leadership | Matrix Leadership | Cross-functional Leadership | Emotional Intelligence | Servant Leadership | Global Sales | MBA | Team Development | Commercial Development | C-level | Cranes | Containerhandling | Forklifts | Logistics | Intralogistics | Managing Director | Vice President Sales | Sales Director | Global | Europe | Germany

Experience

  • Hiab (Hybrid)
    • Director Sales, Truck Mounted Forklifts
      May 2025 - Present · 1 yr 2 mos

      - Leading global sales and marketing for the Truck Mounted Forklifts Division at Hiab, driving sales excellence with global teams and partners. - Developing and executing strategic sales plans to increase market share and revenue for the division. - Implementing innovative sales strategies to expand the customer base and enhance brand visibility. - Own and drive the development and implementation of the sales strategy within the entire Sales area ensuring collaborative & coordination across primary and secondary business within Hiab. - Implement business execution plans in line with agreed global strategy & account plans. - Sales and marketing campaigns. - Driving Sales Channals SIOP and CRM management.

    • Vice President, Sales & Product Management Truck Mounted Forklifts
      Jan 2021 - May 2025 · 4 yrs 5 mos

      • Led global sales, product management & product support teams for MOFFETT & PRINCETON Truck Mounted Forklifts, driving consistent business growth. • Developed and executed strategies to increase market share and revenue for Hiab's truck-mounted forklift division. • Collaborated with cross-functional teams to innovate and enhance product offerings, ensuring customer satisfaction and loyalty.

    • Director, Sales & Product Business Management
      Mar 2020 - Jan 2021 · 11 mos

      Leading Global Sales & Product Business Management for Moffett Truck Mounted Fork Lifts within Hiab

  • Sales Director Port Machinery at SANY Europe GmbH
    Mar 2017 - Feb 2020 · 3 yrs

    Was putting SANY on the map in Europe within the Container Industry! Leading the Port Equipment department: - Mobile Port Machinery: Reach Stackers, Empty Container Handlers, Heavy Duty Fork Lift Trucks - Port Cranes: STS, RTG, RMG

  • Managing Director at Terex Corporation
    Mar 2015 - Feb 2017 · 2 yrs

    Managing Director of Danish subsidiary of Terex MHPS GmbH (former Demag Cranes & Components A/S), selling Demag branded products and solutions. Responsible for 35 employees, hereof 17 Service Technicians. Crane Solutions and Service to the Danish industry. Continued growth and healthy EBIT.

  • Terex MHPS GmbH (former Demag Cranes & Components GmbH) (6 yrs 11 mos)
    • Senior Manager, Global Accounts & Channel Management
      Oct 2011 - Feb 2017 · 5 yrs 5 mos

      Globally responsible for business development, the sales and marketing activities towards the wind industry with focus on wind turbine manufacturers, energy companies, off-shore contractors and sub-suppliers to the industry, offering the extensive programme in industrial cranes for production facilities, chain hoist, rope hoist and monorail systems solutions for nacelle service hoist applications, off-shore davit cranes and port technology solutions, in cooperation with the worldwide brand network of Demag. Since February 2013 also responsible for the Demag agencies in The Netherlands, Belgium, Luxemburg, Finland, Norway, Sweden and The Baltics. Furthermore responsible for selected global accounts.

    • Sales Manager
      Apr 2010 - Sep 2011 · 1 yr 6 mos

      In charge of sales and marketing department in the Danish subsidiary of German manufacturer of industrial cranes, hoists, switch and control systems, geared motors and drives and accessories. Implemented sales turn-around to win back lost customers. Demag is the biggest crane service provider in Denmark.

  • Interim - Director, Sales & Marketing at HPI Electronics A/S
    Jun 2009 - Nov 2009 · 6 mos

    Succesful development and implementation of new strategy which created sustainable sales growth in business unit Danbridge, manufacturing and selling state of the art measuring instruments to manufacturers of passive electronic components. Had part time sales responsibility in HPI for some major accounts and worked with business development and new accounts.