New York, New York, United States
Influencer Marketing Expert with YouTube and Adwords certification, I specialize in creating and executing dynamic influencer marketing campaigns for Fortune 500 clients with a strong emphasis in beauty and lifestyle. Leveraging my deep understanding of media platforms and how brands maximize growth through innovative content and distribution, I am looking to expand upon my role and use my skill set in house to manage all aspects of influencer marketing
Leads and directs the influencer marketing strategy with a key goal to drive sales, hitting specific CPA and ROAS goals, as well as generate reach and engagement inspiring positive awareness towards products and overall brand story Lead the identification and management of relationships with target Influencers and Brand Ambassadors to support brand goals and increase overall revenue
Reelio, a fast growing SaaS startup in NYC, is a leading influencer marketing platform for Fortune 500 brands to startups. I lead strategy, innovation and execution of global influencer marketing campaigns for Fortune brands. >Develop a team of account executives in a leadership position for day to day operations and client success >Develop and implement long term growth strategy for high-growth companies entering US and European markets >Execute six-figure negotiation deals with top influencer marketing talent in beauty, lifestyle, fashion, fitness, gaming and comedy. >Leverage internal data as well as media distribution data for maximizing campaign ROI across the digital landscape, including Google O&O properties. >Advise C-Suite brand executives on platform, campaign and talent recommendations for optimizing spend across yearly budgets