Dallas-Fort Worth Metroplex
I have always loved the process of crafting readable content. My thesaurus is dear to my heart. Words that Sell is still my favorite book. Vacations make me restless, but a 5 AM interview with a European executive....THAT makes me giddy. I'm truly in my groove when dreaming up a campaign for anything. I even relish the satisfaction of working with an international firm to edit their content for the North American market. In fact, I've created internal, external, and product launch communications across North America and in 7 other countries. After 15 years in marketing communications, I decided to build capacity in another field, so I took a two-year sabbatical and traveled the world. Along the way, I taught at Jiangxi University for Finance and Accounting in Nanchang, Jiangxi, PRC. When I returned to the U.S., I resumed my career in communications and simultaneously created a business English course for graduate Asian students at the University of Texas at Dallas. For the last six years, I have been blessed to work with my very competent colleagues at High Bandwidth, managing the AARP account. I like to think that our long relationship with AARP reflects our shared appreciation for sparkling design, clarity of thought, and a noble mission.
On the client-side, I advocate for AARP. We create design templates, infographics, factsheets, research reports, spotlights, social media posts, and other internal and external communications. In their service, I strive to anticipate potential problems before they manifest so that our projects run smoothly. I also proofread, edit, and comment on larger content and design issues. - Write copy and sourced content for website and monthly newsletter - Collaborate with the HB studio team to develop graphics - Edit articles for grammar and consistency with brand standards and guidelines - Craft content/edit copy for web/marketing materials/social media High Bandwidth is a multidisciplinary, bilingual, minority owned firm that provides creative solutions for marketing initiatives. We are more than a design shop; we are problem-solvers and design thinkers. Check us out @ https://highbandwidth.com/our-work.
As the on-call liaison between the agency and global clients in the technology space, I developed communication tools to articulate the organization's value proposition, routinely untangled a mound of complex communication elements and techno-speak, and synthesized the priorities of many stakeholders toward increased awareness, adoption, and sales. Clients included Microsoft Gold Certified Partners, Ascendant Solutions, TechSys Business Solutions, Digital Reach, IGS (Singapore), Systems Union (UK), CA, NCR Financial Services, Nokia, Dell, HP, Alcatel, Tridents (EU), Sixsentis (EU), and QACube (EU), EAD, Systems Union, and others
Taught Business English and Debate Team Sponsor. Developed standards for written English. Prepared students for the IELTS examination.
Launched and managed internal campaigns across North America. Built influential relationships with BG managers and VPs. Used strategic thinking to drive broad scale impact, enhance image, and target employee focus across North America’s business groups (BGs). * Conceived/created the first SMSGR Executive Video Series. * Conceived/created the first SMSGR audience specific messaging frameworks and success stories * Raised visibility and improved image through development of PPT presentations & sales collateral. * Managed 5 SharePoint Sites