Rushcutters Bay, New South Wales, Australia
Regional Events & Projects Coordinator delivering complex corporate programs, executive offsites, and international events across APAC. I specialise in end-to-end program execution, managing accommodation, conference operations, transport logistics, and multi-location delivery for high-value engagements involving senior stakeholders. Currently leading an international program involving 40+ delegates, 100+ room nights, and multi-space conference environments, with a focus on seamless delivery under tight timelines. I partner with on-location specialists to curate and deliver unique, culturally aligned experiences, ensuring each program is executed seamlessly and tailored to the audience. With a background in Product Ownership, Agile delivery, and Digital transformation, I bring a structured, outcomes-driven approach to planning, execution, and stakeholder alignment. I am known for resolving complex challenges, driving clarity in high-pressure environments, and ensuring successful delivery. I operate at the intersection of delivery, stakeholder management, and execution—where precision, accountability, and experience matter.
🔥 Key Achievements: 🔥 Led the E2E planning and delivery of a regional corporate program across APAC, including project site visits, executive offsite and multi-day events (40+ delegates, 100+ room nights) 🔥 Successfully executed end-to-end event logistics across accommodation, conference operations, transport, and multi-location coordination 🔥 Partnered with on-location specialists to curate and deliver tailored, high-quality experiences aligned to program objectives 🔥 Streamlined event planning and delivery processes, improving coordination, stakeholder visibility, and execution under tight timelines 📌 Responsibilities: Lead regional events and project delivery, facilitating Board (BOD) meetings, executive offsites, and corporate programs. Host BOD meetings on-site, ensuring seamless coordination of resources, catering, and logistics to support senior stakeholder engagement. Oversee accommodation strategy, conference operations, transport logistics, and multi-stream delivery across concurrent programs. Drive stakeholder alignment and vendor partnerships, ensuring consistent delivery standards across all engagements. 🔑 Duties: 👉 Manage end-to-end event planning and execution across multiple locations and timelines 👉 Coordinate vendors, venues, and logistics partners to deliver seamless on-site experiences 👉 Support senior stakeholder engagement through well-executed, high-quality event environments 👉 Lead process improvements and digital access initiatives to enhance delivery efficiency 👉 Deliver all event and function-related projects across the business under tight deadlines
🫶🏼 Passion Project - Elite Co Life Coaching Services – Ongoing Blending personal resilience with digital innovation, I founded Elite Co Life Coaching as a boutique platform designed to empower individuals through tailored coaching and modern digital experiences. Surviving cancer shaped my empathetic coaching style, helping others navigate adversity and reach their goals. I led all aspects of brand development, product design, and business strategy to launch a meaningful service offering from the ground up. ✴️ Built and managed digital presence including desktop and mobile-friendly platforms. ✴️ Created impactful content and UX copy to support onboarding and client engagement. ✴️ Led product ideation and developed scalable coaching frameworks tailored to client needs. ✴️ Implemented SEO strategies that increased search rankings and traffic. ✴️ Ran targeted marketing campaigns and established a referral-based client acquisition model. ✴️ Delivered 1:1 life coaching sessions via Zoom and in-person, supporting clients with personal transformation, health recovery, burnout, and goal setting. ✴️ Developed backend processes and vendor relationships to streamline operations. ✴️ Shared lived experience with cancer to foster connection and provide hope-based coaching strategies.
🚘 Prestige Hire 🚘 A1 Limousines 🚘 Luxe Autodrive 🐦🔥 Key Achievements: 🔥Digitised procedural workflows—introduced an online calendar and booking system, improving accessibility and coordination for 20+ remote staff (100% adoption rate). 🔥Directed digital branding, SEO, and social media campaigns across Luxe Autodrive, A1 Limousines, and Prestige Hire—boosting visibility with 900+ additional views per reel on average. 🔥Strategically managed CRM segmentation and execution of EDM campaigns, complemented by producing 6 professional TV commercials (concept, scriptwriting, directing, editing). 🔥Oversaw $40K+ operational budget including fleet management, vendor negotiations, and delivery of high-impact digital and logistics projects. ✴️ Responsibilities: As the CAO, I oversaw the day-to-day running of 3 premier car hire services ensuring service excellence across fleet, staff and client experience. I led daily business activities, optimised internal systems, and drove strategic growth to meet the high standards expected by our elite clientele. 🔑 Duties: 👉🏼Fleet procurement, maintenance and supervising chauffeur performance and scheduling. 👉🏼Led the expansion of Luxe Autodrive’s service offering - Both Chauffeur-driven and self-drive experiences 👉🏼Implemented streamlined booking processes, improved turnaround times, and maintained vehicle availability 👉🏼Worked with branding and marketing to increase visibility, lead generation, and customer acquisition. 👉🏼Managed initiatives including strategic brand partnerships, premium event collaborations, and new digital marketing campaigns
Digital Service Train – Product Owner Westpac Group (WBC, SGB, BSA, BoM) | 2021–2023 Delivered large-scale digital transformation across Westpac Group brands, focused on digitisation, legal, risk and compliance, and service optimisation. 🐦🔥 Key Achievements: 🔥Transformed 500+ manual forms into compliant, user-friendly digital workflows. 🔥Delivered 900+ digital self-service forms, decommissioning the legacy manual portal. 🔥Reduced processing times by 25% and lifted customer satisfaction via UX-led design 🔥Collaborated with Compliance, Risk, Fraud & Legal teams to embed controls into 20+ product workflows 🔥Led 6+ cross-functional squads to deliver foundational features incl. APIs, entitlements & eligibility 🔥Managed backlog, wrote user stories & ran agile ceremonies across the delivery lifecycle (6+ teams) 🔥Oversaw governance of product/platform eligibility rules for 12+ agile teams 🔥Maintained form performance dashboards via Tableau events recording & Omniture tagging & managed content delivery using AEM 🔥Delivered foundational entitlements (200+ for 700+ products) and API capabilities across Westpac, St.George, BankSA & BoM brands 🔥Developed clear & compliant CSC scripts to handle customer queries and complaints on newly released online and mobile banking features 🔑 Duties: 👉🏼Prioritised and managed backlogs across SAFe squads delivering features in fraud, PRM, SASI & eligibility 👉🏼Coordinated PI planning, sprints & agile ceremonies to support timely releases 👉🏼Oversaw internal teams & external vendors to meet performance goals 👉🏼Supported delivery of Accounts, Payments, Merchant Services & Tableau/Adobe Tagging analytics 👉🏼Strengthened cadence and stakeholder engagement via demos, governance & feedback loops 👉🏼Contributed to delivery velocity uplift and digital adoption across platforms 🏆 Recognition: ° 7x GEM Awards (2022–2023) – Change, Ethics, Customer Focus, Performance ° Winner – Digital Village Superstar of the Month (Feb 2022)
Business Digital Agile Release Train - Product Owner / Program Lead Westpac Group | 2018–2023 Led product ownership and delivery for Westpac’s Business Digital Agile Release Train (BDART), supporting secure, scalable digital solutions across business banking. Oversaw agile squads, third-party vendors, change readiness and stakeholder engagement to drive impactful digital outcomes. 🐦🔥 Key Achievements: 🔥Delivered digital onboarding for 45K+ merchants, improving compliance & entitlement workflows 🔥Secured $6M+ in scheme funding (Visa/Mastercard) to advance merchant visibility platforms 🔥Launched Debit Mastercard self-service features across Westpac, St.George, BoM & BankSA 🔥Revamped digital login experience for 4M+ users by removing the Westpac keyboard 🔥Introduced chat tools, dashboards and knowledge bases to boost service resolution 🔥Delivered industry-first self-service portals for Personal & Business Farm Management/Term Deposits 55K FMD/TD's 🔥Released scalable digital assets using MVPs & continuous UX/CX feedback 🔑 Duties: 👉🏼Managed backlogs and prioritised delivery across multiple agile squads 👉🏼Led delivery of high-impact initiatives, including Virtual Keyboard Removal 👉🏼Coordinated internal teams and external vendors to maintain delivery quality 👉🏼Applied SAFe and Scrum PO practices to optimise sprint planning and PI execution 👉🏼Owned and maintained the Business Digital Confluence space & documentation 👉🏼Acted as SME for product catalogue and digital lifecycle enhancements 👉🏼Facilitated PI planning, Go/No-Go readiness, risk reviews, and governance 👉🏼Drove platform adoption through change management and engagement strategies 🏆 Awards & Recognition: ° Westpac Spirit of Excellence Award (2020) – One Team, MTRV Project ° Australian Financial Awards – Best Major Digital Business Bank (2019, 2020) ° Business Digital Award (2019) – Merchant eStatement Project ° Best Business Banking Award (2018) – Best Digital Platform, Westpac Live
Service Improvement Manager / Product Owner Westpac Group | 2011–2018 Led digital servicing, onboarding and transformation for Westpac Live. Combined product ownership with delivery leadership to enhance digital experiences, strengthen compliance and drive adoption across online, mobile, and tablet platforms. 🐦🔥 Key Achievements: 🔥Delivered 💵$1Billion Digital Transformation - New Online/Mobile platform Westpac Live improving customer experience and engagement 🔥Acted as SME for Transactional Banking and Merchant Services, embedding CPS220, CPS230 & PCI DSS compliance 🔥Delivered RTGS, IFT and BPAY capabilities with templates, address book and recurring payments 🔥Built UAT/BPIV plans, Strategic roadmaps and change processes for enterprise rollouts - Executed 500+ cases 🔥Led 4+ cross-functional teams building and launching Westpac’s robust Online platform 🔥Delivered onboarding secure login, and service journeys with measurable NPS and adoption gains for 4M+ users migrated 🔑 Duties: 👉🏼 Owned and prioritised backlogs for digital servicing and onboarding using SAFe and Scrum frameworks 👉🏼Delivered redesigned sign-in flows and scalable service features that improved user experience 👉🏼Managed project lifecycle including budgeting, stakeholder engagement, and go-to-market execution 👉🏼Led Training Prototype Program—managing vendors, budget, and staff engagement 👉🏼Partnered with design, compliance, and tech teams to deliver intuitive, compliant customer journeys 👉🏼Created change and communication plans to support post-launch adoption and staff enablement 🏆 Awards & Recognition: ° Westpac Spirit of Excellence Award (2017) ° BBT Excellence in Delivery & Support (2017) ° HOFF Award – Customer-Centricity (2017) ° Forrester Mobile Banking Benchmark – #1 Worldwide (2016) ° AB+F Innovation Award – Banking Website of the Year (2015) ° Money Magazine – Best Online Banking Innovation (2015) ° ‘On the Spot’ Award – Business Debit Mastercard Launch (2017)
Resources & Talent Manager – Coast Models Bondi Beach, Sydney | ABN 44 844 902 879 As Co-Founder of Coast Models, I lead talent management and international business development for a boutique agency representing Australian models and performers globally. Based in Bondi Beach, I oversee the strategic growth, operations, and global partnerships that connect talent with top-tier opportunities across the fashion and entertainment industries. ° Scout and recruit emerging talent for representation across modelling, acting, and media sectors. ° Manage international agent brokering, contract negotiation, and talent placement. ° Provide tailored fitness and pose coaching programs to prepare talent for stage, screen, and print. ° Oversee all logistics for on-location shoots, including travel, compliance, and chaperone services. ° Lead agency marketing, branding, and digital portfolio development to enhance global visibility. ° Collaborate with international partners and agencies to secure bookings and career advancement. ° Develop operational processes to streamline bookings, client engagement, and travel planning. ° Provide strategic coaching and performance support to optimise talent growth and long-term success. To inquire about talent representation: 📧 Janice Johnson – [email protected] 📧 Damon Henshaw – [email protected]