Brussels Metropolitan Area
Experienced brand love & brand value builder, creative teamplayer, storyteller and go-getter with a passion for brands and people/consumers.
Development and implementation of the category management strategy for the full Miele product portfolio. Define priorities, national product assortment (line-up & pricing), focus channels & activation to deliver the required turnover, sales units and profitability for the country and all the attached subsidiaries
Responsible for developing sustainable & new packageless business models across our total beverage portfolio in the at home channel. As an enterprise-wide initiative, this platform is a global priorty with Europe taking a lead role to advance our initiatives in this space
Responsible for leading the strategy development, product innovations and delivery of multi-market brand initiatives across 14 countries in Western-Europe
Responsible for strategy development, innovation pipeline and creation of brand plans on the local water brand Chaudfontaine and the sports drink Aquarius. Building and expanding the local market portfolio with new categories & new brands: Fuze Tea, Honest (organic) and AdeZ (plantbased drinks) Managing a team of 3 passionate brand managers
Responsible to deliver sales targets and defining activation/brand strategies for several fast moving brands, banking & telecom projects. Leading and coaching a team of 8 account managers
Responsible to deliver sales targets and defining activation/brand strategies for several fast moving brands. Leading and coaching a team of 3 account managers
Responsible for the development and execution of experience and (sampling) activation plans for different Coca-Cola and other fast moving brands