Hamburg, Hamburg, Germany
Over two decades, I have built my career working at leading digital media companies across major European hubs including Frankfurt, Munich, Berlin, London, and Hamburg. In key roles at Meta, OTTO, Sprinklr, and Axel Springer, I’ve specialized in Performance Marketing, Social Media, Retail Media, E-Commerce, and Digital Transformation - always driving business growth and innovation. Throughout my journey, I have acted as a trusted advisor and consultant to agencies and advertisers, supporting complex change initiatives and contributing to innovative new business strategies that enabled significant growth and client success. What drives me: - Building lasting relationships - Solving complex business and marketing challenges - Coaching people to unlock their full potential - Planning the next offshore sailing adventure I’m always eager to connect with entrepreneurs and business leaders interested in the transformative power of Retail Media. Feel free to reach out for advice, introductions, or collaboration opportunities.
As Head of Agency Development at OTTO, I serve as a strategic partner to leading e-commerce and digital media agencies, including many I previously managed at Meta. I enable agencies to navigate and leverage OTTO's retail media ecosystem through tailored onboarding, education programs, and strategic insights, fostering strong collaboration across all agency levels. Amidst rapid retail media growth, I focus on scaling programmatic capabilities and self-service solutions to accelerate adoption and drive sustainable business impact.
Managed a nine-digit annual revenue portfolio, collaborating closely with major international media agency networks, strong local agencies, consultancies, and joint industry committees. Served as a trusted partner across all agency levels - from planners and buyers to senior leadership and C-level executives -delivering strategic guidance and driving business growth across the complex media ecosystem.