Janet Xi

Marketing @ Wealthsimple

United States

About

Experience

  • Wealthsimple (4 yrs 7 mos)
    • Senior Director, Integrated Marketing & Marketing Operations
      Mar 2025 - Present · 1 yr 4 mos

      Shaping how Wealthsimple shows up in the world by connecting brand, campaign management, partnerships, and cross-functional planning.

    • Planning & Integrated Marketing
      Feb 2024 - Mar 2025 · 1 yr 2 mos

      Partnered with the CMO to build the integrated marketing function as Wealthsimple’s internal agency.

    • Advisor to the CMO
      Aug 2022 - Feb 2024 · 1 yr 7 mos

      Chief of staff driving priorities across planning and operations, campaign and program development, org design, and stakeholder management.

  • Planning and New Business Director at Cossette Media
    Jan 2020 - Nov 2021 · 1 yr 11 mos

    Relocated to SF to lead US media business expansion following agency acquisition.

  • Jungle Media Canada (9 yrs 3 mos)
    • Planning Director
      Sep 2018 - Nov 2021 · 3 yrs 3 mos

      Led marketing strategy to deliver brand and business growth for key clients. Built new agency capabilities in digital, performance media, social, and insights. Primary clients: IKEA, Nordstrom, Wealthsimple, Endy, Cadbury/Mondelez, SickKids (Hospital for Sick Children).

    • Group Manager
      Apr 2017 - Aug 2018 · 1 yr 5 mos

    • Supervisor | Planner | Jr Planner
      Sep 2012 - Apr 2017 · 4 yrs 8 mos

  • Youth Ambassador Committee at CMDC (Canadian Media Director's Council)
    Nov 2013 - Nov 2018 · 5 yrs 1 mo

    Inaugural committee member organizing media industry programming. Co-chaired and helped develop the Young Blood Awards which recognize rising junior/mid level talent producing outstanding work.