Madrid, Community of Madrid, Spain
I build revenue-positive partnerships for mobile games. Publishing, UA financing, and distribution. I’ve worked on Business Development across Big Fish, Homa, Lab Cave, and now Plan A Games, closing multi-market deals and launching titles with platform partners (e.g., Flexion, Microsoft, Carry1st). Now I'm leading Business Development at Plan A Games, a growth capital for mobile free-to-play, helping mobile teams scale efficiently. Open to partner calls (publisher/platform/distribution).
Plan A provides low-cost User Acquisition marketing capital, game performance monitoring tools/technologies, and expert guidance to its game developer partners to enable them to scale their games and grow value in their companies.
Achievements: - Successfully identified publishing opportunities for mobile casual games and actively participated in the evaluation and negotiation process for two new games. - Proficiently evaluated, launched, and managed global distribution partnerships for Evermerge, collaborating with industry leaders such as Flexion, Carry1st, and Microsoft. Big Fish creates memorable games that are loved and played by millions of people around the world.
Achievements: - Lead and closed the acquisition of Zoo Craft - Change the BD strategy from Agency to a Mobile Gaming Publisher and Acquisition - Create and built from scratch the game analysis process to assess the potential of an opportunity Responsible for: - Responsible and manager of the Business Development department. - M&A
Achievements: - Sourced, shaped, and signed strategic partnerships with Casual Game developers and grew the company portfolio from 0 to more than 6 games in less than a year. Including top games under Homa Games account such as Minesweeper, Cups, Solitaire Mystery, and Cube Blast Journey. - Growing the business unit revenue by X00% with the help of the UA & Monetization and Publishing teams Responsible for: - Leading the company's efforts on Business Development for the strategic project: Casual games. - Business Development, M&A, Account Management & ASO - Tools: Analytics (Amplitude, MixPanel, Game Analytics & Firebase), MMP (Adjust, AppsFlyer & Singular), Project Management (Asana), Ad Mediations, CRM (Salesforce) Homa Games is the world’s leading platform for creating and publishing mobile games. Game developers from everywhere use Homa technologies to power their creativity
Responsible for: - Leading company’s efforts for the non-gaming apps’ clients and partners - Signing top clients: Yubo, Vinted, Lemonade, eCooltra, FunPlus, PerBlue and more - Working hand in hand with the Head of Business Development to create a new business strategy (speech, proposal, pricing) for potential clients - Leading sales calls and in-depth presentations (ASO audits, CRO insights, proposals) to potential clients - Representing the company worldwide in events such as MAU Las Vegas, MWC Barcelona, App Promotion Summit, and more - Researching the Digital Marketing industry and the players involved in order to grow the business Lab Cave, by SunMedia, is a mobile growth company offering 360 growth services (ASO, Mediation, Monetization, User Acquisition, Analytics, and Publishing)