San Francisco, California, United States
People‑first creative leader with a love of turning complex technology into clear stories. And turning clear stories into measurable growth. Deep experience at guiding in‑house studios and agency partners for companies like Infoblox, VMware, and UC Berkeley, and for the Microsoft account at McCann, always focusing on the sweet spot where crea-tive, product value, and business results meet.
• Strategic direction: Drove end-to-end brand strategy — from product naming and portfolio rationalization to a full funnel launch campaign—for category defining release. Strongest brand to demand performance in recent company history, topping marketing sourced pipeline and closed won deals. • Brand evolution and consistency: Modernized visual and verbal identity. In testing, 95% of respondents scored new ID as increased in clarity and credibility. • Business storytelling for media influencer and analysts: Partner with AR/PR and Product Marketing to craft value narratives grounded in media and analyst briefings. • Creative direction and AI innovation: Guide 15 person in-house studio through motion graphics and AI up-skilling — delivering full-funnel campaign assets in one third the time and rolling out an AI assisted proof-reading workflow that shortened review cycles by nearly a third. • Product experience partnership: Teamed with UX to refresh the SaaS console — navigation related support tickets fell 18% within one release cycle. • Creative operations and culture: Shifted routine design to a shared services agency, freeing in house crea-tives for strategic work. Better creative quality correlated to advertising engagement scores reaching rec-ord highs along with efficiency gains. • Social first campaigns: Launched social campaign with RSAC that tripled social sourced lead flow
• Company brand refresh: Partnered across brand and Product teams to re position VMware for shift to multi-cloud; marketing sourced pipeline grew 11 % YoY and brand studio NPS stayed above 80 for five consecu-tive years. • Systems and measurement: Built real‑time OKR analytics dashboard adopted across marketing — then company-wide; insights proved model and resulted in increased creative investment • In house and agency leadership: Managed global agency roster for flagship campaigns and helped scale internal studio from six to 30 creatives, doubling on time delivery while maintaining quality. • Governance and alignment: Formalized naming, design, and voice guidelines, reducing brand review cycle time by 40%, driving consistency across mature and dynamic naming portfolio.
At VMware I built the operating system that let our brand scale—expanding an in-house studio from six to thirty creatives, embedding a refreshed identity across 15 business units and 40+ agency partners, and standing up real-time dashboards that steered resources and lifted capacity 20 % year over year. I led marquee rebrand and launch programs with C-suite visibility, while a relentless focus on clear briefs and streamlined workflows cut concept-to-approval cycles by a third and kept our internal NPS above 90.
I worked with sales specialists, global marketing, and core field marketing teams to execute high impact campaigns for VMware vCloud Air. vCloud Air is the secure public cloud solution from VMware, and recently moved to the highest in execution and furthest in vision in Gartner Magic Quadrant for Disaster Recovery As A Service. Disaster recovery is one of the three use cases for vCloud Air, and VMware’s focus is to provide customers with ease of use, fast time to deployment, and cost advantages over running secondary data centers or managed service offerings.
I apply my experience working with B2B and B2C technology companies, financial services companies, and non-profit organizations to deliver goal-driven marketing programs. Learn more about me at janetnoe.com
LUZ, Inc. is the world's leading life science specific language translation company. I helped them connect with pharmaceutical, medical device and clinical research organizations around the globe to deliver the highest quality translations in the industry. I developed an annual marketing plan to support aggressive revenue growth in the life science industry by aligning inbound, outbound, and field activities to a shared content marketing calendar. I helped create a customer-centric approach to marketing and sales by creating strategic assets such as competitor reviews, buyer profiles, and personas. I evolved their brand and visual identity to strategically position their technology product together with their service offering.
Led marketing and communications activities to promote Hall programs to kids, families, and educators. Built an understanding of science, and science education related issues and the unique ways that the Lawrence Hall of Science is addressing them. • Developed annual integrated campaigns to effectively deliver on customer acquisition and fundraising goals. Achieved cost savings, increased effectiveness through cross selling, grew social media engagement, doubled both the open rate and click rate of our email communications, and more than doubled revenue per science center visit. • Created and oversaw content development for marketing communications materials across all channels including email, web, SEM, online display, radio, broadcast, and print. • Led the development of assets and tools to mange the Lawrence Hall of Science brand. Brought coherence to a diverse set of offerings through the development and company-wide rollout of a new logo and visual identity system. • Built strategic partnerships with influential organizations and individuals through events, partnerships, and social media (Twitter, Facebook, YouTube, and Google+). • Significantly extended a limited marketing budget by developing and pitching opportunities for marketing sponsorships, and utilizing Google Grants.