Greater Seattle Area
Content Marketing & Brand Strategy Expert with 7+ years of experience helping mission-driven brands grow through compelling storytelling, smart strategy, and data-backed execution. From EdTech to DTC, I’ve led digital campaigns that increased engagement, built community, and delivered results across global markets. Whether I’m crafting video content, managing influencer partnerships, or optimizing cross-channel messaging, I bring a creative, metrics-minded approach to every endeavor. I thrive in fast-paced environments where I can connect the dots between brand vision and audience impact. Currently open to new opportunities in digital marketing, content strategy, or brand storytelling — especially with purpose-driven teams building something meaningful. Let’s connect! 📩 [email protected]
The Northwest School is an independent day and boarding school for students grades 6-12 on Capitol Hill that prepares young minds to think critically, act compassionately, and discover their place in the world.
RHINOSHIELD is a global tech accessories brand with evolution at its heart. By developing innovative solutions to protect technology, the planet, and individuality, they have evolved from a small startup into a world-class impact protection accessories brand. Influencer & Agency Relations • Sourced, negotiated, and secured over 200 partnerships with fashion, beauty, and lifestyle influencers across Instagram, YouTube, and TikTok, boosting brand visibility and engagement in key markets including the US and UK. • Acted as the primary liaison between the internal marketing team and a leading Los Angeles-based media agency, facilitating daily communications to nurture long-term influencer relationships, align on brand messaging, and drive successful product launch campaigns. • Spearheaded innovative influencer outreach strategies by identifying emerging social media trends (e.g., GRWM, aesthetic unboxings), and proposing content concepts that aligned with brand positioning—contributing to a refreshed and more culturally relevant creator strategy. • Leveraged Google Analytics and Power BI to monitor campaign performance, extract actionable insights, and refine marketing tactics—ensuring continuous optimization and maintaining a competitive edge in a saturated DTC landscape. • Researched and suggested email management software to executive management, ultimately saving PR team 3-4 hours per day on all influencer and agency mass emails
GABI+SKIN is a Taiwanese natural boutique skincare brand with products containing green coffee extract to help keep skin well hydrated. When the founder couldn't find a suitable exfoliating scrub, she loaded up on organic coconut oil, brown sugar, salt, and coffee grounds to create the first batch of their current best-selling exfoliating coffee scrub. Copywriting & SEO Research • Conducted in-depth research on emerging skincare trends and high-performing SEO keywords to craft data-driven content strategies that elevated both global and local brand visibility, improving organic search rankings and engagement. • Created, edited, and published two high-quality, SEO-optimized articles monthly on beauty and skincare topics—such as essential tools for an effective skincare routine and expert-recommended treatments for radiant skin—driving consistent traffic and building brand authority within the competitive beauty space.
Moshi is a purveyor of tech accessories and electronics with an ethos of creating fewer, better products and selecting only the finest materials to ensure their designs exceed quality and performance expectations. Branding & Project Management • Wrote and developed branding for upcoming coffee accessories startup: brand name, about us, mission, vision, and values • Established a VIP guest list of local coffee and food media to attend Moshi Café's grand opening • Translated Moshi Café's concept, about us, coffee, tea, and pastries menu from Mandarin to English • Researched product & customer pain point and competitive analysis for product development team • Managed day-to-day communications with Belarus coffee consultants via email and teleconferences PR & Media Relations • Managed PR activities in US: notified top-tier tech media and journalists about new product launches, placed orders, followed up, and nurtured existing tech media relations • Hired, trained, and managed 2 US freelancers to find new leads and press and execute media outreach to enhance brand awareness in the American design and travel spaces Integrated Marketing Campaign • Led wireless charger global landing page refresh: tightened wording, gathered media quotes, collected customer feedback, and coordinated with photos, video, IT, and design teams to drive brand awareness and page views • Negotiated and secured product exchange collaborations with tech influencers on YouTube and Instagram to raise brand and product awareness in US, EU, and Philippines SEO & Copywriting • Wrote product wording for Moshi website, packaging, Amazon marketplace, and B2C email marketing via Mailchimp • Used Ahrefs to research relevant wireless charging campaign and brand level keywords to optimize SEO for Shopify, brand packaging, and Amazon Seller Central • Edited Amazon product listings, B2C ad copy, and landing pages for global campaigns
OVALWARE is a specialty coffee equipment company. From Thermometer Kettles, Cold Brew Makers, and Pour Over Carafes, they provide the tools that enable coffee lovers of all levels to brew at home with ease. Customer Service • Processed all customers' replacement products through Amazon Fulfillment Center with care and efficiency • Responded to all customers' inquiries and feedback on IG, website, customer support email, Amazon Marketplace, and FB within 24 hours • Monitored Amazon online reviews and responded to inquiries and reviews in a timely manner Social Media Marketing • Managed social media marketing on Instagram, Shopify website, and Facebook • Researched target market, wrote ads, and planned social media marketing strategies for Prime Day, Father’s Day, Black Friday, Cyber Monday, winter, Valentine's Day & Mother’s Day sales • Leveraged Planoly to create, curate, manage, and publish high quality images for IG and FB posts, brand partnerships, IG giveaways, influencer mentions, IG stories & campaigns Project Management • Researched the coffee supply chain from farm to cup, US consumer taste preferences, sourcing B2B platforms, planting/sourcing/roasting methods, coffee bean farmers/suppliers, and top selling beans in the US market • Led coffee bean line project by contacting and negotiating with dozens of US roasters and private labelers about package design, pricing, and bean samples, and ultimately secured deal with US roaster that matched scope and budget Product Marketing & Copywriting • Developed content topics on coffee brewing methods, customer stories, FAQ, monthly recipes, and coffee facts for social channels • Researched and implemented relevant key words and hashtags to drive inbound traffic and search engine marketing to IG and website • Collaborated with team of five for RJ3 Electric Pour Over Kettle product launch: wrote marketing copy for social channels, Shopify, Amazon product listing, and product manual