London, England, United Kingdom
I join the dots between business objectives and content output. By combining strategic methodologies with experience at the creative coalface crafting award-winning content programmes and campaigns, I help serious brands achieve their communications and marketing goals.
At Wardour I bridge creative and strategy - collaborating with clients to surface brand and campaign messaging that is human centred and insight led. I help organisations explore how to connect with audiences and produce multi-channel, multi-media content.
Delivering content programmes that engage audiences and meet client targets, from SEO rankings to brand awareness. I work with internal and external teams to bring organisations' stories to life in formats including interactive video, thought leadership, animation, infographics, print and innovative approaches such as six-foot light boxes. Clients past and present include: - Royal Society of the Arts Journal (editor 2016-18) - Legal & General - Brewin Dolphin - British Land - SThree - Arup - Chubb
Lead the editorial and production team producing: - G7 and G20 Leaders’ Summit publications alongside academics at the University of Toronto. - A portfolio titles on behalf of governments and international organisations, such as the African Union, on topics ranging from investment and finance, to sport integrity and macroeconomic policy. Responsible for editorial ideation and synopsis writing, building a pool of freelance journalists, commissioning and editing content, client liaison, market analysis, quality and accuracy of output, and digital engagement.
Air Transport Publications provides authoritative, independent analysis of the aviation market through its magazines, directories and websites, which cover the aircraft cabin management, MRO, cargo and low-cost airline sectors.