Greater Chicago Area
I am a technology product strategy leader for data science, advanced analytics, and business intelligence software, solutions, and platforms. With experience in product marketing and product management, I plan and execute GTM strategies that grow revenue, expand usage, penetrate new markets, and introduce new innovations. My passion is connecting people with technology. I craft the technology stories that resonate with developers, line of business, C-suite, and IT. My expertise is to simplify and humanize complex technical specifications and use cases into stories that provoke interest and inspire consideration. I learn and lead by doing. Looking forward to connecting with you through LinkedIn.
Bringing Genesys Conversational AI innovation to customers and prospects; demonstrating through creative technology stories why Genesys Conversational AI is the latest essential for delivering empathy at scale at every touchpoint and every channel -- voice, bot, or digital.
Lead product marketing for the Linguistic AI technology category that covers machine translation and the integration of NLP/NLG into content services and solutions. Conduct market segmentation, develop buyer and influencer personas, and create compelling value propositions that deliver business outcomes at every stage of the sales funnel. Craft and deliver compelling content through blogs, videos, web copy, presentations and more to a variety of audiences, including C-suite.
Created messaging, formed it into market-ready collateral, delivering presentations that demonstrated software capabilities to executive stakeholders and customers for Digital Software and Solutions.
Created and documented product requirements for IBM Watson Analytics predictive capabilities. Incorporate technical research, market insight, and customer feedback to define features and worked with design and development to bring the new features to market.
Led team of portfolio and content marketing resources in the planning and execution of marketing tactics to drive the adoption and growth of products and solutions for predictive analytics, data science, and machine learning. Created new routes to market using variety of growth tactics, including try-to-buy and in-app experience optimization. Delivered sales enablement and marketing content to build demand and ensure conversion.
Delivered primary investigative research on human capital management technologies, focusing on how technology supports and advances the employee lifecycle.