Galway Metropolitan Area
Currently a Research Assistant at University of Galway, contributing to a funded Research Ireland project on digital community engagement within diverse communities. Responsibilities include qualitative data collection and analysis, such as conducting interviews, managing focus groups, and thematic coding, while receiving formal training in research methods and ethics. Pursuing an MSc in Management Information Systems at the University of Galway with a focus on leveraging data for actionable insights. Past experience spans analytics, business development, and market research roles, with demonstrated skills in qualitative analysis, competitor benchmarking, and service design. Motivated by a commitment to bridging data insights with strategic decision-making.
Assistant on a funded Research Ireland project examining digital community engagement and participation across diverse communities. Supporting qualitative data collection and analysis including interviews, focus groups, and thematic coding. Receiving structured training in qualitative research methods and research ethics.
Guided Four undergraduate student teams in developing data-driven and technology-focused project solutions. Provided structured technical feedback on analytical methodology and system design. Managed course materials and coordinated with faculty and external mentors to support on-time project delivery
Analyzed career goal data and behavioral patterns across 200+ learner interactions to identify friction points affecting product adoption and retention. Mapped end-to-end user journeys to surface drop-off points in the onboarding experience. Delivered structured insights to the product team to refine programme positioning and improve conversion readiness. Tracked interaction data across the full user lifecycle to support data-driven product decisions.
Analyzed customer acquisition and conversion data across a pipeline of 500+ leads to identify performance trends and support data-driven business decisions. Built performance dashboards and funnel reports improving leadership visibility into operational and sales metrics. Collaborated cross-functionally with product, operations, and engineering teams to improve customer onboarding processes and reduce time-to-activation. Developed competitor benchmarking reports and market positioning analysis used directly in product strategy decisions.
Conducted user research with 50+ parent stakeholders to understand service adoption behavior and experience gaps. Translated research findings into structured improvement recommendations for the product and communications teams. Analyzed competitor offerings and market positioning to support differentiation strategy. Maintained user interaction data and collaborated with internal stakeholders to align service messaging with market demand.